Top 3 Cross-Selling Scenarios in Magento 2 eCommerce
Learn from the use cases of Aheadworks Add Free Product To Cart extension for Magento 2 to effectively convert advanced cross-selling scenarios.
The Add Free Product to Cart extension by Aheadworks facilitates powerful cross-selling scenarios for Magento 2 stores. It helps online merchants build rule-governed promos which suggest customers free or discounted products in response to their topping-up the Cart. Such scenarios are meant to increase both customer retention and average order value. It is time we show some real-life use-cases of Add Free Product to Cart and expand on the scenarios in use by the extension, namely:
- Buy X Get Y
- Spend $X get Y
Use Case 1: Buy X Get Y
|We want to be able to do the following:
Although part of the native Magento 2 Cart Price Rules, the Buy X Get Y cross-selling scenario receives further functionality in Aheadworks M2 Add Free Product to Cart. The extension allows creating explicit rules for the promo. This involves conditioning the scenario against the many product attributes and setting the frequency of response to the condition. Merchants are able to select the Y Product(s) and indicate how many of them customers can add to Cart within one offer. Moreover, the extension enforces this scenario with advanced configuration of the promo look. This is essential to make a Buy X Get Y offer clear, attractive and informative – customer-centered, in fact.