SEO is the ongoing process of structuring web pages so that they are found, read, and indexed by various search engines in the most effective manner possible. The better optimized the page is, the higher ranking it will obtain in major search engine results. To be on the first pages and, thereby, get the highest traffic - isn't that you are aiming at?
URL rewriting is one of the ways how you can optimize your site for search engines. As you know, the feature of SEO-friendly URLs has been already implemented in our Product Questions v.1.3, but it was greatly improved in the just released minor version.
Now, if you enable the URL rewrite option, the "-question" will be added to the product page link, e.g. http:// example.com/cell-phones/nokia-questions.html. It looks more friendly for search engines and memorable for your store visitors, isn’t it?
You can look how this new option works in our demo on the Product Questions page.