Passwordless Login for Magento 2

Challenge

Traditional password-based authentication creates friction at critical steps. Modern shoppers expect fast, one-touch access, but standard Magento login flows quietly drive buyers away and hurt your bottom line:

• High Cart Abandonment: Customers routinely forget passwords at checkout, get frustrated by long reset flows, and abandon their carts before purchase.

• Mobile Login Friction: Typing complex passwords on mobile screens creates unnecessary hassle, leading to lower authorization rates and dropped purchases.

• Registration & Privacy: Standard registration forms slow shoppers down, while uncontrolled account creation can conflict with regional privacy expectations (GDPR).

• Bot & Spam Attacks: Open login forms are vulnerable to brute-force attacks, credential stuffing, and mail server abuse from automated bots.

Solution

The Passwordless Login for Magento 2 extension replaces traditional passwords with instant Email OTP codes and direct Magic Links, creating a flexible and secure authentication flow across your storefront:

• Frictionless Login & Checkout: Allow shoppers to sign in instantly via OTP codes or one-click Magic Links, keeping them on the checkout page without password delays.

• Flexible Hybrid Authentication: Offer passwordless methods alongside traditional password login, letting customers choose their preferred sign-in option.

• Configurable GDPR Registration: Support silent auto-registration for frictionless account creation or display explicit registration prompts for GDPR compliance.

• Built-in Security & Throttling: Protect store resources and mail server reputation with configurable attempt lockouts, resend cooldown timers, and daily code caps.

Effortless Passwordless Access

Eliminate authentication friction and give shoppers a fast, one-touch way to access their accounts.

• Generate secure 6-digit email OTP codes and instant Magic Links for effortless storefront entry without password resets

• Keep shoppers directly on the checkout page after login while automatically merging guest cart items into their customer account

• Offer flexible hybrid authentication, allowing customers to choose between passwordless options or traditional passwords

• Accelerate mobile sign-ins by replacing long password forms with rapid verification steps right in the buyer’s inbox 

Remove login barriers at critical purchase steps to boost authorization rates and drive higher checkout completion.

Smart Privacy Controls

Tailor your registration flow to fit your business strategy while respecting regional privacy requirements.

• Support silent auto-registration for new users upon successful code verification to create a completely frictionless journey

• Display clear account creation prompts when an unknown email is entered to stay fully compliant with GDPR and privacy standards

• Assign native transactional email templates per store view to welcome new customers and guide returning buyers smoothly

• Control post-login destinations by sending users to their account dashboard, homepage, or keeping them on their current page 

Deliver a customizable onboarding experience that balances frictionless sign-ups with strict regulatory compliance.

Mail Server Protection

Safeguard your infrastructure from automated bot attacks and prevent mail server reputation issues.

• Set maximum failed attempt thresholds to lock out brute-force attacks and protect customer account integrity

• Enforce resend button cooldown timers on the storefront to stop aggressive button clicks and prevent inbox spamming

• Restrict maximum daily code requests per email address to prevent mail bombing and reduce unnecessary server load

• Configure OTP token and Magic Link expiration windows to ensure unused authorization credentials expire safely 

Maintain complete control over your security parameters while keeping your email infrastructure reliable and safe.

Easy Admin Setup

Set up and tailor your passwordless authentication logic without touching a single line of code.

• Manage all authentication settings, security limits, and email behaviors from one centralized Magento admin interface

• Customize default transactional templates for OTP codes and Magic Links using native Magento email variables

• Inherit global configuration values automatically or overwrite settings for specific store views as your business grows

• Deploy out of the box with zero complex setup, relying on reliable background handling for instant verification delivery 

Scale your storefront authentication effortlessly across multiple store views with intuitive admin controls.