Category pages are often the most visited pages of the store as they are a kind of “point of access” to the full range of products customer may be interested in. The problem is that there are usually too many products, and regular pagination slows down online store surfing.
It is obvious that making your customers click the “Next” button to load the following portion of products is rather annoying and can finally decrease their motivation to make a purchase. This is a well-known rule - the more clicks your customer does to find a product, the less conversion you receive.
The Magento AJAX Catalog extension lets you create a user-friendly catalog view where all products are loaded automatically on one page, thus avoiding multiple “next” clicks and page reloads. Moreover, replacing time-consuming page navigation with infinite scrolling makes your website more SEO-friendly as it removes duplicate content issues which appear on paginated and “view-all” versions of the same content.
The AJAX Catalog infinite scrolling provides a better user experience eliminating the need for clicking “Next” links and reloading pages every time.
The “Back to Top” button provides your website visitors with an opportunity to easily move to the top of the page from any position in a catalog. The button is displayed in the top right corner of the page.
The AJAX Catalog Magento extension is extremely easy for installation and flexible for configuration