AJAX Catalog

Magento Infinite Scroll Overview

Category pages are often the most visited pages of the store as they are a kind of “point of access” to the full range of products customer may be interested in. The problem is that there are usually too many products, and regular pagination slows down online store surfing.

It is obvious that making your customers click the “Next” button to load the following portion of products is rather annoying and can finally decrease their motivation to make a purchase. This is a well-known rule - the more clicks your customer does to find a product, the less conversion you receive.

The Magento AJAX Catalog extension lets you create a user-friendly catalog view where all products are loaded automatically on one page, thus avoiding multiple “next” clicks and page reloads. Moreover, replacing time-consuming page navigation with infinite scrolling makes your website more SEO-friendly as it removes duplicate content issues which appear on paginated and “view-all” versions of the same content.

Frontend Features

Fast browsing

The AJAX Catalog infinite scrolling provides a better user experience eliminating the need for clicking “Next” links and reloading pages every time.

Easy navigation

The “Back to Top” button provides your website visitors with an opportunity to easily move to the top of the page from any position in a catalog. The button is displayed in the top right corner of the page.

Several ways of catalog surfing

• another batch of products appear upon “More Products” button click;
• products are loaded automatically on infinite scroll.

Product auto-loading available on catalog pages

• category/subcategory;
• search/advanced search result;
• tagged products list.

Backend Features

The AJAX Catalog Magento extension is extremely easy for installation and flexible for configuration

• Enable or disable the extension at any time.
• Specify the action type – auto-scrolling or displaying the “Show more” button.
• Allow your store visitors to scroll back to the top of a page with a single click.
• Specify the text for the “Back to Top”' button.
• Adjust the “Back to Top”' button design easily as CSS is used.