How to increase average order value before Black Friday: 5 Magento tools
Categorized as : Magento 2 Extensions
Black Friday brings more visitors to your store, but more visitors do not automatically mean a better season. If every order stays the same size, you pay more for traffic and earn the same from each customer. Average order value (AOV) is the number that changes this without adding a single extra visit.
The good news is that AOV rarely needs a redesign. It grows when you make the next purchase easy to see, give people a reason to spend a little more, and bring back the ones who left. Here are five Magento tools that do exactly that, each at a different moment of the shopper's visit.
1. Show the right extra product at the right moment
Most shoppers add what they came for and leave. They do not see the accessory, the matching item or the bigger version, simply because nobody showed it to them. Manually picking related products for hundreds of SKUs does not scale, and a stale list does more harm than good.
Automatic Related Products selects related, cross-sell and up-sell products from real shopping behavior and shows them on product and cart pages. The suggestions update as customers shop, so you do not maintain them by hand, and every order has a chance to grow by one more item.
2. Give customers a reason to spend now and again
A discount brings the order in, but it does not bring the customer back. Points do both: shoppers want to collect them, and they want to spend them.
Reward Points lets buyers earn points for their orders and use them on the next purchase. Because points are earned by spending, customers have a reason to add one more product to reach their next reward, and a reason to return after the sale ends.
3. Turn gifts into new orders
Black Friday is also the start of gift season. Many shoppers do not know what to buy for someone, and a store without gift cards loses that purchase to a competitor who has them.
Gift Card lets customers buy and send gift cards to other people. The recipient becomes a new shopper in your store, and gift card orders are added on top of regular sales rather than replacing them.
4. Recover the carts that were left behind
A large share of carts is abandoned, and these are customers who already chose products. A short reminder at the right moment is often enough for the order to be completed, sometimes with extra items.
Follow Up Email sends abandoned cart reminders, offers and review requests automatically. You set the rules once, and the emails keep working during the busiest days, when nobody on your team has time to write them.
5. Keep refunds inside your store
Returns are part of every sale. When money goes back to the customer's card, the sale is gone. When it goes back as store credit, the customer is likely to spend it on a new order.
Store Credit and Refund gives customers store credit instead of a card refund and lets them spend it on their next order. It turns a return into a second chance to sell.
How we can help
You do not have to set up all five at once. Pick the moment in the shopper's visit that loses you the most today, and start there. Our team can look at your store, suggest which tool will matter most and help you install and configure it.
