As an online store manager it is in your interest to provide the shortest route possible between the customer and his product of choice. Every time there is a delay, an additional exit point is created and your customers flee the store in favor of a more user-friendly competition.
There is any number of things you may introduce to improve the way customers browse your store, but the most effective adjustment by far is the introduction of Magento Layered Navigation. The extension adds a navigation menu and allows customers narrowing search results down to relevant items.
Depending on the criterion type, it can be set up as a checkbox, a radio button, a range slider, or a “from - to” filter. Moreover, navigation menu changes automatically depending on your location within the store, so that only relevant criteria are visible to the customer. Specific criteria could be further eliminated from certain locations by admin himself.
Search results are automatically updated every time new criterion is applied - no need to refresh the page. For each search result there is a custom URL, which can be saved by the customer for later use. Additionally, store admin has an opportunity to set up individual keywords for each criteria to be used within custom URLs.
Store admin has a freedom to decide how each attribute will look like within navigation menu. Attributes can be given a custom name, supplied with an image, placed in a specific spot on the navigation panel, arranged by columns, etc.
Each criteria could be accompanied with a help button, providing a brief explanation of what it does.
Solr search engine support (NEW!)
Apply layered navigation functionality to Solr search results (Magento EE) and let visitors find desired items easily.
Advanced Search In case you have an extensive catalogue and your customers are likely to be shooting in the dark it might be a good idea to give them an opportunity of narrowing initial navigation with a search option. Use our Advanced Search extension to give your customers a jump start and apply Layered Navigation to refine the results.
Brand selection For many shoppers brand is the single most important characteristic of a product, so it is only natural to give it an appropriate spot. Use our Shop by Brand extension to integrate an attractive brand selection field into your navigation panel.