New vs. Returning Customers
See the ratio of customers who placed 1st order to the ones who placed 2nd+ order in a clear and intuitive way.
New vs. Returning Customers is the Magento Advanced Reports plugin additional unit. The New vs. Returning Customers report allows you to make a comparative analysis of new customers who made the 1st order during the selected period with returning customers who made the 2nd and more orders within the same time.
Note: In case you are using an older version of Advanced Reports it is essential to update to the latest in order for this unit to work properly.