New vs. Returning Customers
See the ratio of customers who placed 1st order to the ones who placed 2nd+ order in a clear and intuitive way.
New vs. Returning Customers Gallery
New vs. Returning Customers is the Magento Advanced Reports plugin additional unit. The New vs. Returning Customers report allows you to make a comparative analysis of new customers who made the 1st order during the selected period with returning customers who made the 2nd and more orders within the same time.
Note: In case you are using an older version of Advanced Reports it is essential to update to the latest in order for this unit to work properly.