For many people, e-commerce has already become an integral part of their lives, since we regularly make online orders for products and services. E-commerce exists for more than 40 years, and it constantly develops. Every year, the world witnesses innovations, new technologies, as well as new online businesses starting to operate in this field. However, there was the time when the idea of making distant purchases was just a dream.
Continuing to feature the Magento projects made by our partners this time we’d like to highlight several websites made by our authorized partner – R & W Media. Among several other directions the R & W Media Magento team does its best creating highly functional and good looking ecommerce websites from scratch and promotes its projects through multiple shopping channels.
Magento and Shopify are two powerful platforms working for the needs of the e-commerce market. Though operating in the same industry, these two solutions were developed in different ways. In this article, we will determine the current market position of each platform and consider their future perspectives.
Why don’t your follow ups work? Of course, you know the reason better, but bet it’s something about guessing, perhaps very professional and educated, still… You know that you wander in the dark vainly trying to find out the points of influence on your shopping audience to make them recover carts, send you some valuable feedback or make repeated purchases. Now you can turn the situation in your favor.
In the first part of our article on efficient promotion methods, we discussed the price-based tactics of sales promotions. One should say that these methods are effective only in the short run. In contrast, non-pricing methods can bring a long-lasting positive effect. So, let’s consider those approaches and find out what are the main pros and cons of each of them.
Convincing a buyer to make a purchase is not an easy task. Before buying something, people compare different options. For some consumers, the price is important, others pay attention to the quality, and someone wants to buy goods provided with additional services. Therefore, it is necessary to carefully choose certain sales promotion methods depending on your business goals.
The ultimate goal of any complex business is to combine online and offline sales efficiently. Only this way it can embrace the whole retail domain and offer products successfully regardless of a particular sales channel. Both, ecommerce operators with brick-and-mortar showrooms and traditional merchants extended to the online segment need the solutions that enable them to provide consistent shopping experience.
Recently, we made an overview of the e-commerce market to determine the CMS most preferred by online stores in 2017. Since our last study conducted in March 2016, many things changed. A number of e-commerce platforms made their way in the leaderboard, however, some solutions lost their positions. So, the current standings are presented below.
The high season of online sales is coming and we are ready to facilitate your efforts on the successful start and fruitful results. The three-day sale starting September 26 invites everyone to purchase any Magento extensions from Aheadworks and save 25% of the initial price. Although the sale is valid through the whole catalog make sure that you do not miss the solutions ready to contribute to your success instantly, available both for Magento 2 and Magento 1 stores.
To achieve success in the e-commerce field one should be guided by such inviolable rules of trade as the measurement of key performance indicators (KPIs). Simply put, measure everything that can be measured and you will eventually understand the indicators influencing capital formation and be able to correct them in time.