The ultimate goal of any online store is a simple, fast, smooth shopping process, and great customers’ experience, as a result.
A lot of tiny and significant improvements of web store functionality aim to bring customers to the checkout and order completion naturally.
Magento pays much attention to its customers and the entire community. In their turn, true Magento enthusiasts and fans do their best to spread the word about the platform everywhere they feel it can be useful and positively received by online merchants, web agencies, developers, etc.
The Italian ecommerce market is one of those priority locations for Magento, which has a solid commercial background and developed culture of purchasing products online. These two reasons and the passion of Meet Magento made the first edition of Meet Magento Italy a great success and real breakthrough.
Editor's note: The recent updates of the Enterprise and Community Magento Editions brought customers a lot of new great features and enhancements. In this connection, we asked Piort Kaminski, Magento Senior Product Manager, about the current strategy of the Magento EE development and plans for the future.
The larger business you have, the more sophisticated ecommerce solution you need to manage multiple commercial operations and correspond to various market conditions.
Those merchants who deliver products from multiple locations are not able to find any appropriate and sufficient management system in Magento by default.
The code quality of Magento extensions is a subject of multiple discussions and starting point for several useful initiatives. Both, Magento merchants and solution providers need high-quality and reliable third-party extensions for their stores and projects.
And if professionals have already found safe and beneficial selection standards, merchants can still be confused, when they purchase one or another third-party Magento extension. So, we’ll try to find out some necessary criteria of that choice for store owners and Magento admins.
This year has been very eventful for Magento and brought us many new contacts, networking meetings, and valuable discussions within multiple dedicated events. Several local communities started their own conferences and presented their countries to the entire ecosystem in a passionate and ardent manner.
Bit by bit the current year comes to the end and the train of Magento events is gradually hiding around the corner. But this late autumn we still have an opportunity to visit some more countries before the Christmas holidays and today we direct our feet to Warsaw, Poland.
We are used to the consideration that refunds are equal to the loss of customers, but could you imagine the situation, when refunds start new purchases? It’s really possible with the new Store Credit and Refund extension.
Refund reasons can be numerous, and customers will not necessarily put a curse on you, as soon as they ask for refunds. Often they perceive the situation impartially and are ready to continue purchasing from you, but not earlier you return them their money, of course. Here lies the biggest chance for their retention and engagement, if you are able to provide them with a store credit instead of actual money returns.
Merchandise returns are an inalienable detail of any online sales process. Despite all merchants strive to reduce returns they still cannot eliminate them completely.
Moreover, the average merchandise return rate is considerable nowadays and may take up to 20-30% in overall sales (Source: InternetRetailer.com), especially for apparel and other soft goods. The average return rate of U.S. retail stores is about 10%, according to the Annual Return Survey by The Retail Equation.
The more orders you have the more profit you get – it’s simple math. But multiple orders ae usually associated with the sophisticated backend order management and require much time and efforts starting from the very beginning – orders search and prioritizing.
Native Magento multi-shipping functionality is powerful and intuitive and allows customers to create orders containing several shipping addresses easily. However, Magento admins can’t enjoy the same convenience of the process in the backend. If the flow of your offline orders is heavy, they undoubtedly spend much time transferring such orders to Magento.
