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Kirill Samartsev

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Imagine 2015: Unbound Recap

The greatest annual Magento event was as usually stunning and incomparable. Each year it gives new impetus to the Magento ecosystem and, according to many opinions, it was simply amazing this year. Imagine 2015 provided the long-awaited inspiration to all parties of the Community and empowered merchants, technologists and solution providers to move faster stepping over the obstacles and removing the boundaries on their way to the collective success.
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How to Find Your Exclusive Brand Voice and Tone

Content constitutes a big part of any marketing strategy and its role is rising constantly. The turn towards personal communications and the recent enthronement of useful content by Google force store owners to establish their own brand voice within the tremendous commercial polyphony. Today this mission is not just the way to improve branding, but the matter of survival.

Product Questions 2.1: The Question of Usability

Educated customers are always wise customers and that is usually the thing each honest seller needs. Still, much depends on you when it comes to raising the knowledge level of buyers. Especially that customers love to learn as it directly influences their shopping satisfaction and security. Note: 42% of online shoppers said they had contacted a retailer about an online purchase in the last 6 months.

3 New Extensions to Import/Export Orders and Improve Your Checkout

Striving to offer only an excellent service for our customers we constantly extend the product line in our store. Staying strictly within this strategy we’d like to offer you three new extensions in our catalog: Import/Export Orders – imports and exports Magento orders and related customer information; Stripe Payment – provides integration with the Stripe payment gateway; UPS/USPS Address Validation – automatically verifies customers’ shipping addresses.

SARP 2.1 Gets the eWAY Payment Method

The Subscriptions and Recurring Payments extension provides one of those great services, which are both required by customers and beneficial for merchants. Offering product subscriptions is a real chance to increase sales and improve provided customer service in your store. Using this extension you are able to offer subscriptions to your customers and use the extended tool set for their configuration and tracking.

Moods Before Imagine 2015

Editor’s note: One month before the greatest annual event in the Magento world we all live in anticipation of news about Magento 2, new Magento Connect, and further directions of the platform’s development. In order to find out the moods inside the ecosystem we asked well-known Magento experts and Imagine breakout speakers about their own expectations from Imagine 2015. Karen Baker, Christian Larsen, Brent Peterson, and Gian Genovesi share thoughts in their forthright answers below.