Pure sales are no longer the only marketing goal for merchants, as the sales funnel starts far beyond the checkout or even pages of you site, and a low price is no longer the only incentive for customers. Brand awareness, retention of customers, and continued loyalty – these are the greatest values for sellers nowadays.
The importance of social media is high for each brand, as most of us contact followers with promotions, important notifications, feedback requests, and some brands even provide customer service via social media.
So, we asked ourselves a question: “What are the differences of social audiences of main e-commerce platforms? Do they have something similar? Perhaps, they have some overlaps or similar locations, or anything else?” The presented below survey is designed to address these questions.
Meet Magento New York 2014 is one more successful Magento conference held in the United States for the first time.
It was full of events, including the hackathon and numerous informative sessions, and fabulous presentations. Today we highlight some of them, which cover both e-commerce tips and Magento plans for the future.
Magento events are a good opportunity to know the current status of the platform and Magento community; they allow us to realize the issues of the greatest interest within multiple local communities and worldwide.
Magento events provide a great chance to get acquainted with the most advanced researches, technologies, and knowledge related to Magento and e-commerce in general.
Some time passed since the latest Magento Community Edition version was released and recently we got the updated Magento Community Edition User Guide, which is absolutely indispensable for new comers and, perhaps, for more advanced platform users.
Now we are keen to know about the changes made in this book. Running ahead I can assure you that the changes are truly considerable.
When we talk about an effective website navigation functionality we usually mean one important characteristic – ability to make shopping convertible on our site.
Today customers expect only instant and intuitive access to products and lightning checkout. Otherwise, they will not hesitate to leave you without purchases. And no regrets, don’t be naive.
Today in our voyage across multiple European countries, which host Magento events, we have a great chance to know a bit more about a beautiful country in the north-west of Europe, about Switzerland.
This is the first time when Switzerland welcomes Meet Magento and this conference is very important for the local community and entire ecosystem. This way Magento continues to engage more and more countries building multiple reliable connections among numerous followers and a solid background for the further successful development.
Meet Magento Ukraine 2014 has just finished, but the event still induces vivid impressions.
While it is so, we would like to highlight some presentations of the conference and make them available to our readers.
The Brazilian edition of Meet Magento is already traditional and takes place for the third time.
The choice of Brazil is absolutely natural and justified by the vast local community of Magento developers and store owners, active contributors and movers of the Magento ecosystem.
As a media partner of the conference we provide exclusive discounts for our readers or you can take part in our contest and win two double tickets to visit Meet Magento Brazil 2014 for free. So, read the article till the very end and get your benefits.
This September the high season for Magento events has just started.
We were pleased to see successful Meet Magento Ukraine and Meet Magent Romania conferences, and we hope to tell you about the presentations and other interesting facts from these events in our future posts. Besides we still expect something equally astonishing in Russia and New York.
