At this festive time we’d like to offer you not just a business information, as it really sounds boring today, but a valuable advice. In this post we’ll focus on some tips of the conversions optimization and the best ways of its analysis.
For this purpose, we asked Viacheslav Kravchuk, CEO and founder of Atwix, to answer our questions on the topic.
There are only two ways for customers to find a product in your store – an onsite search and stepwise browsing.
Still, most visitors do not use search boxes when they visit your site, although the results they can get are able to save them much time and efforts. According to Screen Pages, the average number of sessions with onsite searches constitutes only 5.7% of the total number of visits committed to the studied Magento sites.
Customers will certainly appreciate any improvement of the shopping process and return you their gratitude in increased sales and the loyalty.
The Store Locator extension from our partners is one of those necessary tools, which makes the visit to your store comfortable and pleasant. The module allows visitors to automatically search your nearest physical stores and outlets and get an initial information about these units, including their precise location, transport availability, or building photos for easy orientation.
Personal product pickups are widely known and common in the omni-channel sales strategy. Many famous brands, including Apple, Staples, BestBuy, etc., provide their customers with the opportunity to take their purchases in stores or other alternative delivery locations by themselves.
Precisely targeted promotional banners, unique design and appearance of the store, valuable notes for customers, scheduled advertising campaigns, awesome security seals, useful recommendations, individual reward banners, and whatever you just can imagine – all this you can embody using the Z-Blocks extension.
The ultimate goal of any online store is a simple, fast, smooth shopping process, and great customers’ experience, as a result.
A lot of tiny and significant improvements of web store functionality aim to bring customers to the checkout and order completion naturally.
Magento pays much attention to its customers and the entire community. In their turn, true Magento enthusiasts and fans do their best to spread the word about the platform everywhere they feel it can be useful and positively received by online merchants, web agencies, developers, etc.
The Italian ecommerce market is one of those priority locations for Magento, which has a solid commercial background and developed culture of purchasing products online. These two reasons and the passion of Meet Magento made the first edition of Meet Magento Italy a great success and real breakthrough.
Editor's note: The recent updates of the Enterprise and Community Magento Editions brought customers a lot of new great features and enhancements. In this connection, we asked Piort Kaminski, Magento Senior Product Manager, about the current strategy of the Magento EE development and plans for the future.
The larger business you have, the more sophisticated ecommerce solution you need to manage multiple commercial operations and correspond to various market conditions.
Those merchants who deliver products from multiple locations are not able to find any appropriate and sufficient management system in Magento by default.
The code quality of Magento extensions is a subject of multiple discussions and starting point for several useful initiatives. Both, Magento merchants and solution providers need high-quality and reliable third-party extensions for their stores and projects.
And if professionals have already found safe and beneficial selection standards, merchants can still be confused, when they purchase one or another third-party Magento extension. So, we’ll try to find out some necessary criteria of that choice for store owners and Magento admins.
