Editor’s note: One month before the greatest annual event in the Magento world we all live in anticipation of news about Magento 2, new Magento Connect, and further directions of the platform’s development.
In order to find out the moods inside the ecosystem we asked well-known Magento experts and Imagine breakout speakers about their own expectations from Imagine 2015. Karen Baker, Christian Larsen, Brent Peterson, and Gian Genovesi share thoughts in their forthright answers below.
Running two separate entities – an online store and ERP system – is usually much confusing for your staff and disadvantageous for the competition.
This situation causes multiple errors and requires considerable efforts in order to keep both of them up to date.
No doubt email marketing is a strong sales promotional tool, which is in some cases more effective than advertising or PPC.
Convincing emails are able to smash barriers between customers and purchases and provide them with strong evidences regarding the value of your products.
It sounds simple, but commonly not so easy, when it comes to the real implementation.
Whether we like it or not, Google is still the main traffic source for the vast majority of online stores.
And, despite of the great changes happened in search engine algorithms, which put content at the head of ranking factors, we still are not able to neglect the role of cognitive SEO for our success.
But, since the technical aspect of SEO is complicated, we need valuable and powerful SEO software to track all facets of our search engine optimization strategy. In order to discover objectively the best custom SEO software suite we found most popular tools, according to multiple blog posts and user reviews.
Today everyone knows that you can’t build a successful online business without running a corporate blog or something else for the same purpose.
Blog is a communication channel with your customers and visitors, where you can always share your ideas and plans, learn customers’ needs or just enjoy pleasant talks and hear praises from your most loyal clients.
Customers can assess the quality of your products in just few ways: through descriptions, images, prices… Actually, that’s all they have. Knowing this, each merchant should use this narrow set of tools most advantageously.
In this line images stand apart from other options as they have a direct relation to actual products and persuade customers much better. So, here appears the assumption that images are the first area you should explore and improve in order to get more conversions.
The same like multiple devices erase the difference between real and virtual worlds, our shopping experience is gradually becoming an integrated practice, which naturally combines purchasing both in online and physical stores.
Today many online retailers establish brick-and-mortar stores, while most owners of physical stores have already expanded their brands and sales online through actual sales or promotions, at least. As a result, omni channel retailing is now the most trending approach to the consumer shopping experience.
Someone may say that ecommerce is all about plentiful sales, but you should clearly realize that the basic reason for the success is the customer-centric approach and personalization.
According to the latest Econsultancy’s survey, the most exciting opportunity for this year is customer experience. 22% of marketers rank it as the top chance in 2015 and in next five years.
Magento continues to improve consumer service standards and recently provided users with HTML User Guides for Community and Enterprise Editions.
A few months ago we highlighted new Magento Community User Guide and its great new features. Today we’d like to tell several words about the new format of guides presented by the Magento content department in HTML.
Online payments increase exponentially each year and are expected to reach 2 trillion not later than in 2016, according to eMarketer.
It’s a huge amount of money transferred via the internet by millions of people worldwide and a tidbit for scammers. So, in order to feel safe about their transactions customers require an outstanding security from merchants, which is totally reasonable.
