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Product Questions 2.1: The Question of Usability

Educated customers are always wise customers and that is usually the thing each honest seller needs. Still, much depends on you when it comes to raising the knowledge level of buyers. Especially that customers love to learn as it directly influences their shopping satisfaction and security. Note: 42% of online shoppers said they had contacted a retailer about an online purchase in the last 6 months.

3 New Extensions to Import/Export Orders and Improve Your Checkout

Striving to offer only an excellent service for our customers we constantly extend the product line in our store. Staying strictly within this strategy we’d like to offer you three new extensions in our catalog: Import/Export Orders – imports and exports Magento orders and related customer information; Stripe Payment – provides integration with the Stripe payment gateway; UPS/USPS Address Validation – automatically verifies customers’ shipping addresses.

SARP 2.1 Gets the eWAY Payment Method

The Subscriptions and Recurring Payments extension provides one of those great services, which are both required by customers and beneficial for merchants. Offering product subscriptions is a real chance to increase sales and improve provided customer service in your store. Using this extension you are able to offer subscriptions to your customers and use the extended tool set for their configuration and tracking.

Moods Before Imagine 2015

Editor’s note: One month before the greatest annual event in the Magento world we all live in anticipation of news about Magento 2, new Magento Connect, and further directions of the platform’s development. In order to find out the moods inside the ecosystem we asked well-known Magento experts and Imagine breakout speakers about their own expectations from Imagine 2015. Karen Baker, Christian Larsen, Brent Peterson, and Gian Genovesi share thoughts in their forthright answers below.
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Follow Up Email 3.6 - More Rules, More Freedom

No doubt email marketing is a strong sales promotional tool, which is in some cases more effective than advertising or PPC. Convincing emails are able to smash barriers between customers and purchases and provide them with strong evidences regarding the value of your products. It sounds simple, but commonly not so easy, when it comes to the real implementation.

9 Best SEO Tools According to User Reviews

Whether we like it or not, Google is still the main traffic source for the vast majority of online stores. And, despite of the great changes happened in search engine algorithms, which put content at the head of ranking factors, we still are not able to neglect the role of cognitive SEO for our success. But, since the technical aspect of SEO is complicated, we need valuable and powerful SEO software to track all facets of our search engine optimization strategy. In order to discover objectively the best custom SEO software suite we found most popular tools, according to multiple blog posts and user reviews.

100% Working Ideas for Great Content Learned from the Best Blogs

Today everyone knows that you can’t build a successful online business without running a corporate blog or something else for the same purpose. Blog is a communication channel with your customers and visitors, where you can always share your ideas and plans, learn customers’ needs or just enjoy pleasant talks and hear praises from your most loyal clients.

Photo Gallery Pro: Exploit the Power of Images

Customers can assess the quality of your products in just few ways: through descriptions, images, prices… Actually, that’s all they have. Knowing this, each merchant should use this narrow set of tools most advantageously. In this line images stand apart from other options as they have a direct relation to actual products and persuade customers much better. So, here appears the assumption that images are the first area you should explore and improve in order to get more conversions.

New POS Integration Smartly Automates Data Exchanges

The same like multiple devices erase the difference between real and virtual worlds, our shopping experience is gradually becoming an integrated practice, which naturally combines purchasing both in online and physical stores. Today many online retailers establish brick-and-mortar stores, while most owners of physical stores have already expanded their brands and sales online through actual sales or promotions, at least. As a result, omni channel retailing is now the most trending approach to the consumer shopping experience.