More than 7 out of 10 internet users are online buyers, and the number is growing. Having a popular website means that you would enter the largest world market reaching potentially billions of homes and businesses. But every day hundreds of e-stores are created all over the world.
With the abundance of online shops, it's difficult to make out an individual. To withstand severe competition and allure customers to stay with you, your e-store should stand out from the crowd and offer as many opportunities for its clients as possible.
Below you will find 3 tips how to make your clients stay with you and not sneak away to your competitor.
#1 Give your clients detailed information about your products and services
Before buying a product, a lot of customers try to find its description, peculiarities and possibilities of its usage. People prefer sites that give them detailed data about products and services. Try to cover the obvious questions your customers would ask.
The Knowledge Base extension by aheadWorks gives you the opportunity to provide additional product information, such as instructions, safety procedures, demonstrations, or manufacturer specifications. Besides, you can offer background information, advice, or how-to guides. Useful data about your products can help your clients make the right choice quicker, and thus, stimulate your sales.
#2 Give your clients the opportunity to ask questions
When people can’t find certain information, there should be alternative methods to get it. Don’t let your customers leave your store without purchases because they can't ask questions about your products. Offering increased interactive elements at website, you give confidence to your clients.
The Product Questions module for Magento encourages your website visitors to interact with you and find out more about your products. As a result, they are more likely to make purchases. Resolve their doubts and don’t let them leave your store.
#3 Give your clients the opportunity to submit reviews
Online reviews play a key role in influencing purchasing decisions. Customers using the Internet try to find reviews at every stage of buying process, as they tend to trust the information generated by fellow consumers more than the information generated by professionals. Adding to your online store the ability to write reviews and rate products, you will not only speed up decision-making of the existing clients, but also attract new visitors to your website.
The Advanced Reviews Magento extension encourages customers to submit their reviews and makes the process extremely easy. The pros and cons section is invaluable and makes it easy for users to select options for product rating. People will trust you if they see that you are open and always available.
Think of your clients’ convenience, provide them with more possibilities. In return, they will be thankful and devoted to you.