My Cart
How to Get Product Reviews and Ratings on Magento 2

Magento 2 Advanced Reviews: How to Get Product Reviews and Ratings on Magento 2

In 2024, how will AI-driven personalization tools improve the Magento 2 product review process? The strategy aims to simplify and clarify review submissions by customizing form fields, allowing businesses to gather essential information. By making certain fields mandatory, businesses can ensure comprehensive feedback, while enabling guest submissions can broaden the customer base. Additionally, the use of "Verified Buyer" labels will enhance review credibility, fostering trust and transparency in customer feedback.

Customer feedback, specifically reviews and ratings, remains one of the most important aspects of e-commerce in 2024. Potential customers rely heavily on these reviews before making purchasing decisions. 

A recent study found that products with reviews have a 12.5% higher conversion rate compared to those without. Moreover, it’s reported that around 90% of consumers check online reviews before buying, highlighting the critical role they play in influencing shopping behavior. Therefore, investing in robust Magento 2 product reviews systems is essential for boosting customer trust and driving sales​

In this blog, we will be covering how to manage and display reviews and ratings effectively on Magento 2 stores to increase customer trust and boost sales. Whether you're new to Magento 2 or a seasoned user, this blog will provide valuable insights and tips for making product reviews and ratings really work for your site. So, let's get started!

Why are product reviews important for any eCommerce business?

Around 88% of potential customers consider online reviews to be as reliable as personal recommendations from friends. It makes them beneficial for online stores for the following reasons:

  1. They provide valuable information to potential customers: Reviews give customers an idea of what to expect from a product, including its quality, features, and performance. This information can help customers make informed purchasing decisions.
  2. They increase trust and credibility: Positive reviews can increase trust and credibility with potential customers, making them more likely to make a purchase.
  3. They increase conversions: As shown by various studies, products with reviews have a higher conversion rate than those without reviews. Positive reviews can lead to increased sales.
  4. They help with SEO: Having reviews on your product pages can help improve your website's search engine optimization (SEO) by providing additional content for search engines to crawl.
  5. They can help identify areas for improvement: Negative reviews can help businesses identify areas where their products or services need improvement.
  6. They help customers make a decision: Reviews help customers to understand the pros and cons of a product, which can help them decide whether a product is a good fit for them or not.
Benefits of reviews in eCommerce

How to deal with bad reviews?

According to a 2021 report by PowerReviews, the vast majority of online shoppers, 99.9%, read reviews before making a purchase. But the reviews can be different.

Positive reviews provide social proof and can help increase trust and credibility with potential customers, leading to higher conversions. However, it’s not always easy to receive a 5-star review, while bad reviews are easier to receive for the following reasons:

  1. Emotion: Unsatisfied customers are often more emotional about their experience and are motivated to share their negative feelings. Satisfied customers, on the other hand, may not feel as strongly motivated to leave a review.
  2. Sense of injustice: Unsatisfied customers may feel that they have been treated unfairly or that their expectations were not met, which can lead them to leave a negative review.
  3. Need to vent: Unsatisfied customers may want to vent their frustrations, and leaving a review is an easy way for them to do so.
  4. Need to warn others: Unsatisfied customers may want to warn others about their negative experience, and leaving a review is an easy way to do so.
  5. Effort: It takes more effort to leave a review, satisfied customers may not feel the need to take the time to write a positive review.

Still, negative reviews can also be beneficial, when they are few - they give potential customers a more realistic understanding of the product and its limitations. Overall, bad reviews can be challenging, but they can also be an opportunity to improve your business. By responding professionally and promptly, taking responsibility, offering a solution, and keeping a positive attitude, you can turn a negative into a positive.

bad reviews example

How to add, delete and manage reviews in Magento 2?

Magento 2 has built-in functionality for adding, deleting and managing reviews. Let’s look at each action separately.

#1 Add a new review

First of all, you’ll need to activate product reviews for your Magento 2 store. For it, go to Stores > Settings > Configuration. Under the Catalog tab, select the Catalog option > Product Reviews. Here set the Enabled field to Yes and Allow Guests to Write Reviews field to Yes, or No if you want to remove the "be the first to review this product" message from the frontend. Save changes to allow customers  to leave their reviews on the products they have bought. 

Enable product reviews im Magento Admin

To make a new review visible on the store, from the Magento 2 admin go to Marketing > Pending Reviews. Select the review you want to display on the store, change its status to Approved and save changes.

pending reviews in Magento Admin

#2 Delete a review

First, let us mention that deleting reviews is generally not recommended because it can have a negative impact on your business and relationships with customers. Still, if you decide to delete a review, you can do it with native Magento functionality. For it, from the Magento 2 admin go to Marketing > All Reviews. Select the review you want to delete, change its status to Not Approved or click the Delete Review button and save changes.


#3 Manage reviews

Among other things, you can edit reviews: change visibility, edit text or nickname, etc. For it, select it from the list in the All Reviews section and click edit.

manage reviews

Or go to Catalog > Products, select a product and edit review under the Product Reviews tab. Here are all reviews related to the specific product. To manage reviews, click Select > Edit. Once all necessary edits are added, save configurations.

Product Reviews

Advanced Reviews extension for Magento 2

With Magento 2, you can also use extensions to add advanced review functionality, such as the ability to import and export reviews, and to integrate with third-party review platforms. Using the Magento 2 review extension is better than using native Magento functionality because it provides several additional features that can help businesses to better manage customer reviews and show rating stars. For example, it allows you to collect more descriptive and comprehensive product reviews, include more advanced review widgets, offer sorting and filtering options, etc. 

Advanced Reviews for Magento 2 is one of the most popular product reviews and rating extension on Magento 2 market. The extension provides several additional features for managing customer reviews on your e-commerce store. Some of the key features of the extension include:

  1. Review widget: This feature allows customers to leave reviews directly on the product page, making it more convenient for them to share their feedback.
  2. Sorting and filtering: This feature allows customers to sort and filter reviews by different criteria, such as most helpful, most recent, with images and highest rated, making it easier for them to find relevant reviews.
advanced reviews on frontend

3. Flag to report abuse: This feature allows customers to report inappropriate or abusive reviews, which can help to keep the review section clean and relevant.

4. ‘Verified Buyer’ badge: This feature allows businesses to indicate which reviews were written by verified buyers, which can increase trust and credibility with potential customers.

5. Rating on the usefulness of the review/comment: This feature allows customers to rate the usefulness of a review or comment, which can help other customers determine the relevance of the feedback.

comment review on Magento 2

6. Review reminder terms: This feature allows businesses to send automated emails to customers reminding them to leave reviews, which can help to increase the number of reviews on the site.

7. Emails alerts: This feature allows businesses to receive alerts when new reviews are posted or when customers flag a review for abuse, which can help businesses to quickly address any issues.

Advanced Reviews configuration

8. Anti-spam protection: This feature helps to prevent spam reviews from being posted on the site, which can help to keep the review section clean and relevant.

These features can help businesses to increase the number of reviews on the site, create a sense of community and engagement around the product, and increase trust and credibility with potential customers.

M2 Advanced Reviews 1.6

Currently, a new updated version of Advanced Reviews has been released, which includes several new features that can help businesses to better manage customer reviews. Let’s look at each in more detail.

Reviews import via CSV

This new feature allows businesses to import reviews from a CSV file. It can help to boost the volume of reviews on the site, which can ultimately help to improve the customer experience and increase trust in your products.

import reviews via CSV

Reviews import from Yotpo

Now you can import reviews from Yotpo, a popular third-party review platform. If you decide to switch to Magento 2 reviews extension, the import option will be beneficial. By collecting new, and importing old reviews you can quickly increase the number of reviews on the site.

To import reviews, you’ll need to export them from Yotpo to a CSV file first. Then, from Magento admin go to the System > Data Transfer > Import.

Shared reviews

The extension gives an opportunity to associate reviews with multiple products on the review edit page. This is useful for situations such as:

  • Having washing machines of the same model but with different capacities, TVs with different screen sizes, and other similar hardware.
  • Having the same book in different languages, which are considered different products with different SKUs.
  • Having expensive branded products of different colors, which are not grouped together as a single configurable product.
shared reviews

This feature allows you to share relevant reviews across multiple products, improving the customer experience and providing more detailed information to potential customers.


In conclusion, customer reviews are an important aspect of any e-commerce business, as they can help to increase trust, credibility and conversion rates. Magento 2 provides built-in functionality for adding, deleting and managing reviews, however, using an advanced review extension like Advanced Reviews for Magento 2 can help to add more features and functionalities for better management of customer reviews.

If you're looking for a way to improve your customer reviews and boost your online sales, check out Advanced Reviews for Magento 2