Several months ago new Magento Forum was presented to the community. What are the perspectives of the new communication platform and how does it reflect the expectations of multiple users and developers?
To be honest, each of us was sure that the old forum could no longer exist as it was and needed some fundamental changes. And, most likely, the decision to replace it with something totally new was right in those circumstances. As most of the community, we believe that it was a great idea and today we enjoy the result.
Magento is one of most popular open source ecommerce platforms and offers many benefits to its users, including a free version and developed community of store owners, extension and theme providers, and Magento experts.
It is truly powerful, sophisticated and efficient without any doubts, but some perfectionists (or dreamers) certainly wonder about the possibility to launch a Magento store without any expenses. Let’s see how can we fulfill this task or at least come close to the solution.
Which one is more difficult: to pilot an airplane or manage a web store? Many people would say that currently online business is much more complex.
Did you ever think that the number of navigational instruments in modern airplanes is overwhelmingly high still they all find their place in the airplane cockpit? So, how can we rely on just several reports while driving an ecommerce project? It’s certainly not enough for any successful online business.
Currently Magento undergoes multiple changes that modify the platform and ecommerce in general since Magento is its biggest and most influential participant.
In our opinion, most changes are positive, but how do they influence the main success indicator – popularity? The answer is in our traditional study examining the popularity of main ecommerce platforms.
Each retailer would certainly like to retain customers and keep them happy with his brand as long as possible.
Today marketers have a chance to use multiple ways and approaches to implement this willing into life, but among those innovative and sometimes extraordinary methods we should not forget about traditional loyalty and reward programs.
Magento 2 is on the fast track now and the company pays much attention to its promotion among developers, which should embrace the new code as quickly as possible and then extend it further throughout the market. The turn of merchants will come a bit later, apparently, closer to the Merchant beta release.
For more than two weeks the Google mobile-friendly update walks thru the web and some site owners have already felt its influence, while the others are just expecting the final sentence from Google.
Good or bad, positive or penalizing, everyone agrees that the only way to trick the search engine is to obey its rules and Magento merchants have an opportunity to choose the easiest way for that – iPhone Theme.
We are just getting our breath after Imagine 2015 while other Magento events are around the corner already.
Amid this, Europe takes the baton over in May and promises us a great journey from Denmark to Germany and further to the Netherlands.
Magento takes security seriously and asks its users to do the same.
Maintaining thousands of ecommerce stores Magento has always been a tasty morsel for numerous online criminals and now they’ve got a real opportunity to tear off a piece of this pie.
Content constitutes a big part of any marketing strategy and its role is rising constantly.
The turn towards personal communications and the recent enthronement of useful content by Google force store owners to establish their own brand voice within the tremendous commercial polyphony. Today this mission is not just the way to improve branding, but the matter of survival.
