Magento takes security seriously and asks its users to do the same.
Maintaining thousands of ecommerce stores Magento has always been a tasty morsel for numerous online criminals and now they’ve got a real opportunity to tear off a piece of this pie.
Content constitutes a big part of any marketing strategy and its role is rising constantly.
The turn towards personal communications and the recent enthronement of useful content by Google force store owners to establish their own brand voice within the tremendous commercial polyphony. Today this mission is not just the way to improve branding, but the matter of survival.
Each business activity, and ecommerce is not an exception, has two different sides – creative searches of brilliant ideas and daily routines of managing inventory, customers, orders, etc. And usually, the last ones take much more time and efforts.
This spring, webmasters and site owners with bated breath are waiting for the new algorithm update announced by Google recently.
It greatly differs from other Google’s updates for several reasons.
Educated customers are always wise customers and that is usually the thing each honest seller needs.
Still, much depends on you when it comes to raising the knowledge level of buyers. Especially that customers love to learn as it directly influences their shopping satisfaction and security.
Note: 42% of online shoppers said they had contacted a retailer about an online purchase in the last 6 months.
Striving to offer only an excellent service for our customers we constantly extend the product line in our store.
Staying strictly within this strategy we’d like to offer you three new extensions in our catalog:
Import/Export Orders – imports and exports Magento orders and related customer information;
Stripe Payment – provides integration with the Stripe payment gateway;
UPS/USPS Address Validation – automatically verifies customers’ shipping addresses.
The Subscriptions and Recurring Payments extension provides one of those great services, which are both required by customers and beneficial for merchants. Offering product subscriptions is a real chance to increase sales and improve provided customer service in your store.
Using this extension you are able to offer subscriptions to your customers and use the extended tool set for their configuration and tracking.
Editor’s note: One month before the greatest annual event in the Magento world we all live in anticipation of news about Magento 2, new Magento Connect, and further directions of the platform’s development.
In order to find out the moods inside the ecosystem we asked well-known Magento experts and Imagine breakout speakers about their own expectations from Imagine 2015. Karen Baker, Christian Larsen, Brent Peterson, and Gian Genovesi share thoughts in their forthright answers below.
Running two separate entities – an online store and ERP system – is usually much confusing for your staff and disadvantageous for the competition.
This situation causes multiple errors and requires considerable efforts in order to keep both of them up to date.
No doubt email marketing is a strong sales promotional tool, which is in some cases more effective than advertising or PPC.
Convincing emails are able to smash barriers between customers and purchases and provide them with strong evidences regarding the value of your products.
It sounds simple, but commonly not so easy, when it comes to the real implementation.
