Customers can assess the quality of your products in just few ways: through descriptions, images, prices… Actually, that’s all they have. Knowing this, each merchant should use this narrow set of tools most advantageously.
In this line images stand apart from other options as they have a direct relation to actual products and persuade customers much better. So, here appears the assumption that images are the first area you should explore and improve in order to get more conversions.
The same like multiple devices erase the difference between real and virtual worlds, our shopping experience is gradually becoming an integrated practice, which naturally combines purchasing both in online and physical stores.
Today many online retailers establish brick-and-mortar stores, while most owners of physical stores have already expanded their brands and sales online through actual sales or promotions, at least. As a result, omni channel retailing is now the most trending approach to the consumer shopping experience.
Someone may say that ecommerce is all about plentiful sales, but you should clearly realize that the basic reason for the success is the customer-centric approach and personalization.
According to the latest Econsultancy’s survey, the most exciting opportunity for this year is customer experience. 22% of marketers rank it as the top chance in 2015 and in next five years.
Magento continues to improve consumer service standards and recently provided users with HTML User Guides for Community and Enterprise Editions.
A few months ago we highlighted new Magento Community User Guide and its great new features. Today we’d like to tell several words about the new format of guides presented by the Magento content department in HTML.
Online payments increase exponentially each year and are expected to reach 2 trillion not later than in 2016, according to eMarketer.
It’s a huge amount of money transferred via the internet by millions of people worldwide and a tidbit for scammers. So, in order to feel safe about their transactions customers require an outstanding security from merchants, which is totally reasonable.
The lifelong task of each business is to sell more products, but the ways we choose to accomplish it may differ greatly.
However, the most obvious solution for selling more lies just on the surface. We can offer sets of products instead of single items. Bundle products do not only increase your revenue, but usually are highly valued by customers, as they can generate specific item sets suitable exactly for individual shoppers. Furthermore, some products are sold in bundles and no other way.
Editor’s note: Find out what will shape the eСommerce landscape this year. Get to know the technical and marketing driving forces that will bring change to the market in 2015. This guest post is provided by Alex Plotnikov, a marketing manager at MageCloud.net.
2015 is going to be an exciting year for eCommerce. As online sales grow each day, the number of online merchants and providers increases exponentially. The force that shapes the market — the consumer – will be the main driver of changes, and some technical advances and even limitations will play a huge role in the development of eCommerce.
There are no trifles, when you sell products online.
The native Magento PDF printouts configuration is pretty scarce and requires from you significant programming skills, if you want to breathe more uniqueness to your order accompanying documents.
But, you still have a chance for an elegant overcoming of this obstacle and create professionally looking and respectable invoice and shipment printouts using the Better PDF Invoice extension from our partners.
A festive time is always a busy period for both merchants seeking to introduce products in the best manner, and for customers rushing to give presents to their dear people.
Today we all are getting ready for beautiful St. Valentine’s Day, which is going to be amazing this year, as always. And the great news is that Magento Merchants still have enough time to make their in-store promotions just great, and take advantage of our special offer.
Attracting multiple visitors to your store is the first step towards plentiful sales. Multiple potential customers make even more chances for the revenue. But, attracting convinced customers, who look for an opportunity to purchase, is, at least, 50% of your success.
Of course, it is a tall order, but you can perform it much easier, if you have the new extension from our partners – Daily Deal.
