The specific feature of ecommerce, its advantage and frustration, is that online stores actually sell ideas of products without any actual access to tangible items.
If you go deeper, physical stores provide the same ideas just perceived by a larger number of senses, such as smell and touch, as customers are certainly not able to evaluate all consumer goods qualities right at the store.
The future of m-commerce is already out of debates since online sales via mobile devices exceeded the 30% share in ecommerce globally, according to Criteo.
So, the next issue standing at the forefront for online merchants is to choose the best way to go mobile. And, one of the gratest methods to make your Magento site mobile-friendly are mobile themes.
The decision to make your Magento site more appealing and attractive for customers will sooner or later lead you to the solution to try sliders on its pages.
According to most opinions of designers and store owners, backed by multiple tests, sliders are especially useful for the merchants selling eye-catching and stylish products.
Knowing is not enough; we must apply. Being willing is not enough; we must do.
– Leonardo da Vinci.
These words of the great engineer and inventor like nothing better display the urgency of an active position for any business. So, the new season of Magento events begins starting from two large conferences – Meet Magento Italy 2015 and Magento Live France 2015.
Starting from Italy, we can certainly say that it is really fabulous.
The last year was full of Magento events and meetups. We broadly highlighted all the conferences held on different continents as we sincerely beleive that the Magento community is one of the most propelling factors for the overall platform success.
Early this year we all make plans for the future. In order to synchronize our own goals with current e-commerce trends and technological innovations we'd definitely like to find out, what functionality we can get from leading e-commerce platforms.
A well-structured and content-rich knowledge base is able to accomplish several important tasks in your ecommerce store.
The Benefits of Knowledge Bases
It Reduces the Workload on Your Support Team
Answering most common and often questions about your products and services knowledge bases reduce the number of calls to the support team. This allows your staff to thoroughly concentrate on other important requests and make their best to resolve them properly.
At the end of each year we are accustomed to summarize our achievements and make plans for the future.
This year was very busy for us and Magento in general. Still, we can rightfully mark the 2014th year as a successful time for our company, as it put a lot of new extensions into our portfolio and draw numerous new customers.
At this festive time we’d like to offer you not just a business information, as it really sounds boring today, but a valuable advice. In this post we’ll focus on some tips of the conversions optimization and the best ways of its analysis.
For this purpose, we asked Viacheslav Kravchuk, CEO and founder of Atwix, to answer our questions on the topic.
There are only two ways for customers to find a product in your store – an onsite search and stepwise browsing.
Still, most visitors do not use search boxes when they visit your site, although the results they can get are able to save them much time and efforts. According to Screen Pages, the average number of sessions with onsite searches constitutes only 5.7% of the total number of visits committed to the studied Magento sites.
