“We operate an online clothing store and have identified a concerning issue – we're losing customers during the checkout step. As a result, our conversion rate at this stage is disappointingly low. These potential clients are especially valuable since they've already added items to their carts and are prepared to make a purchase. Despite this, we're struggling to comprehend why a significant number of them abandon the checkout process, leaving their purchases incomplete.”
Aheadworks Smart One Step Checkout for Magento 2 provides a Checkout Behavior Report that displays the fields that are usually completed and the ones being the reasons for abandonments.
Make fields non-mandatory, so potential buyers don’t leave during the checkout process because they simply don’t want to reveal some particular info.
As evident from the report below, the abandonments without the "Company" field have decreased during the period from July 1 to July 30. This factor is no longer the primary reason for abandonment.
Points to note:
- Add relevant or remove excessive fields
- Set default field values, add auto-suggestions
- Auto fill-in for logged customers
- Additional payment options, incl. gift card codes, store credits, and reward points
- Make data-driven decisions on how to improve the checkout process in your store
Increase conversion rates and decrease cart abandonment by delivering a streamlined checkout process for customers.
- Increase revenue by providing a simplified checkout process
- Analyze & track conversion rates and performance of each checkout field
- Adjust to demands with smart configuration tools and data collection
- Allow flexibility with the support of multiple payment gateways