One more useful guide, published at Packt Publishing Ltd., drew our attention – “Magento Search Engine Optimization” by Robert Kent. The book describes an eternal subject of all site owners – SEO, but this time it will be especially valuable for Magento store owners, as it describes SEO expertise for Magento-based stores.
We are glad to welcome you aboard and want to continue our journey through Magento-related events. This time we are crossing the ocean on the way from Spain (Meet Magento Spain 2014) to Brazil and our point of destination is Sao Paolo, Bargento Brazil 2014.
Imagine 2014 gradually seizes minds of the community and most of us live in a pleasant anticipation of this greatest Magento event of the year.
For now we seem to know almost everything about the upcoming event: the venue, keynote speakers, sponsors, and even attendees, but it is certainly better to see everything with your own eyes.
Since every year videos grab more internet traffic, multiple brands increasingly often use promotional videos to attract customers to their products.
Long-term business practice weeded out some crucial features every online shop should possess and constantly improve. Revise ten vital elements below, just to make sure that your online store is in perfect shape.
Since customers got accustomed to see online stores covered with diverse promotional appeals, marketing managers invent more and more sophisticated tricks to catch customers’ attention and affect purchasing behavior.
Mid-autumn is usually the end of the fruitful period, while most Meet Magento conferences just grow ripe this time. Six European and one Latin-American event take place in October, which makes it the busiest month of the whole year.
It was recently discovered that one of Magento extensions vendors – Amasty – has been intentionally distributing a malicious code which stops third-party extensions from operating properly.
Price, of course, is the most convincing argument for customers while purchasing.
The Price Match extension allows you to bring prices in line with the prices offered by competitors. Your price changes for certain or all customers are based on the information they provide you and thus, you can not only retain clients but also carry out competitive analysis.
In most cases, layered navigation is the starting point of interaction with e-commerce stores and it is not only a filtering tool, but also an integral part of layout and design.
