Segmentation is one of the first things we learn about in marketing and there is hardly any need to stress its importance. With its help we can target the right audience and achieve a higher degree of our desired effect. Without it, a lot of marketing effort is wasted by broadcasting to the wrong people - which is not only inefficient, but could also backfire, since customers really don’t like getting information that has nothing to do with them.
Unfortunately, native Magento customer segmentation is almost entirely absent, so we are here to fix it. Our Market Segmentation Suite allows you to create any number of rules that create Magento customer segments based on their traits, or even trait combinations. You can save the resulting segments and use them to differentiate your messages, discounts, newsletters, banners and whatever other marketing tools you employ.
Rules define the conditions that have to be met by customers before they qualify for any given segment. You’ll have a variety of options to choose from:
Within the segmentation tab, you will have a list of all customers and a list of orders made within the store. Once your rules are set you may apply them to the lists and see which items/customers fit the segment conditions.
Move segments to Magento customer groups
Once you have sorted your customers you may want to move them to customer groups within native Magento and then use these Magento customer groups as you see fit.
Use segments within other extensions
Seeing as segmentation plays a key role in any marketing strategy we made sure that Market Segmentation Suite is compatible with a variety of other marketing extensions developed by aheadWorks. At the bottom of the page you will be able to see a full list of possible integrations and their effects.
Export segments to CSV/XML
Segmented lists may be also exported into CSV/XML files with one simple click.
Re-index the rules
Starting with the 2.0 edition, you can re-index Magento customer segmentation rules for faster and more stable work of the module. The extension can process more than 100k of customers or orders. The progress of re-indexing can be viewed in the backend as well.