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Customer Segmentation for Magento 2

Current extension version: 1.2.0 | Compatibility: CE 2.3.X - 2.4.X EE 2.3.X - 2.4.X

The Customer Segmentation extension allows Merchants to segment users against custom rules and conditions.

  • Segment both registered and guest customers
  • Customize rules and conditions for segmentation against a variety of parameters
  • Use customers purchase track record, personal details and other information as parameters for segmentation
  • Enhance native Magento 2 Newsletter and Cart Price Rules functionality
  • Move segments to groups
  • Export segmented data to CSV or XML
  • Segment companies with M2 Company Accounts
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Ultimate use of data

Do not force customers to register to align to your segmentation strategy

Improved segmentation rules

Fine-tune the rules for accurate customer segmentation

Extensive integration capabilities

Personalise customers’ experience on your Magento store

Easily Segment Customers - Create Validations and Rules

Spend little but powerful effort on segmenting your customers with our Magento 2 Customer Segmentation extension and focus more on your marketing strategies for complete customer satisfaction. Free yourself of routine rules adjustment to data storage nuances for unregistered, logged out and guest shoppers. Magento 2 Customer Segments does it for you and brings forward a simple yet smart module to draw most demanded segmentation conditions as per our in-house research. Have your Magento store as much for your customers as it could be.


Manage Magento 2 Personalization and Segmentation Effectively

Smart data operation
Take advantage of our single list of both registered and guest users for faster access to data, fewer collisions and extended list of queries available for segmentation.

User association via Email
Reduce churn and trace your customers’ purchases, whether registered or guest ones, using their email address only.

Customers inside-out

Get use of as much information about your customers as they leave on the store: sales history, address, personal details and etc.

Plausible rules

Create rules for segmentation which meet customers’ needs, buying behavior and degrees of bonding with brands, demographic and economic peculiarities and more.

Effective validation and personalisation
Increase conversion rates and customer retention by applying the segments for further personalisation of your marketing promos and newsletters.

Cart Price Rules integration

Create targeted promos, discounts and vouchers which only segmented customers may apply at cart.
Native Magento Newsletter integration

Extend the out-of-the-box Magento functionality for addressed notification
Move to Groups option

Re-/assign segmented customers to groups for advanced classification and management

Magento 2 Customer Segmentation extension Features

  Data magic
  • Fast data processing
  • Clear data organisation
  • Guest-customers data use
  • Ultimate use of customer details
  • Quick customer validation by email
  • Plausible rules
  • Impressive range of conditions
  • Segmentation by purchase track record
  • Segmentation by customer personal details
  Other features
  • Export to CSV
  • Moving segments to groups
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  • 1.2.0
    Released 04.01.2021
    + Integration with Company Accounts
  • 1.1.0
    Released 13.12.2019
    + Improved validation logic
    + Integration with frontend modules
    * Fixed issue with access to Customer Segments while assigning to New Website
    * Improved compatibility with Cart Price Rules
  • 1.0.2
    Released 13.08.2019
    * Fix for Magento Marketplace
  • 1.0.1
    Released 07.08.2019
    * Fixed issue when the discount is applied to Guest users' orders
    * SQL syntax error fixed
    * Fixed issues with 'Date of Birth', 'Created at..', 'Gender' conditions
  • 1.0.0
    Released 01.07.2019
    * Initial release
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