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50 Amazing Mcommerce and Mobile Facts

Editor's note: Mobile devices have become part of our lives and now intensively change common shopping practice all over the world. Check the most recent mcommerce and mobile facts gathered by aheadWorks, which describe today's mcommerce status and its nearest future.

Mobile Devices Proliferation

    • The number of mobile devices exceeds Earth population. (Source: Cisco)


    • Sellers shipped over one billion smartphones in 2013. The growth was 38.4% compared to 725.3 million shipped in 2012. (Source: International Data Corporation)


    • More than 30% of US internet users have a tablet device. (Source: eMarketer)


    • 56% of US grown-ups have smartphones. (Source: Pew Internet & American Life Project, 2013)


    • US smartphone users will amount 207 million by 2017 (compare to 140 million in 2013) , and 3 billion users all around the world. (Source:


    • In 2017, about 25% of online retail transactions in the U.S. will be made using mobile devices. (Source: eMarketer)


    • By 2017, about 70% of online buyers will make a purchase on a mobile device. (Source: eMarketer)


    • Mobile retail payments reached $182B in 2013, and by 2018, they are expected to be over $700B. (Source: Juniper)


    • Nearly$700 billion are supposed to be transacted and affected by smartphones in 2016. (Source: Deloitte)


    • US online sales exceeded $2B on Cyber Monday 2013, the first time per single day. (Source: comScore Inc.)


    • US mobile coupon users will reach 53.2 million in 2014. (Source: eMarketer, 2013)


    • 16B transport and events tickets will be bought annually on mobile devices by 2018, 3 times more than in 2013. (Source: Juniper)


    • 30% of mobile customers will likely abandon a transaction if they do not face mobile-friendly experience. (Source: MoPowered)


    • 3 second page load makes 57% of mobile customers leave your site. (Source: Strangeloop Networks)


    • 100ms site load increase leads to 1% sales decrease. (Source: Amazon)


    • 63% of people are going to do more shopping using their mobile devices over the next couple of years. (Source: Latitude)


    • 60% of mobile users use their smartphones to assist purchases while they are in a store, and 50% use them on their way to stores. (Source: Deliote)


    • 74% of smartphone users have made a purchase inspired by research on phone. (Source:


    • 78% of retailers plan to invest in mobile commerce this year. (Source:


    • 69% of retail executives estimate mobile commerce as an important strategic initiative.(Source:


    • 27% of companies worldwide planned to implement location-based marketing in 2013. (Source:


    • An appropriate mobile experience cultivates better opinion about brands according to 61% of customers. (Source: Latitude)


    • 57% users will not likely recommend a site with a poor mobile design. (Source: Google)


    • Mobile devices will account for 30% of global retail eCommerce spending by 2018, up from 15% in 2013. (Source: Juniper)


    • Tablet users spend 50% more than PC users. (Source: Adobe)


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Smartphones vs. Tablets

    • The conversion rate on tablets is almost three times higher than the smartphone conversion rate. (Source: Internet Retailer 2014 Mobile 500)


    • The average ticket on tablets is $125, the average smartphone ticket is $106. (Source: Internet Retailer 2014 Mobile 500)


    • 72% of tablet owners make purchases from their devices on a weekly basis. (Source: Google)


    • By 2017, more than 70% of mobile retail sales will be made on tablets, and a little more than a quarter on smartphones. (Source: eMarketer)

Mobile Facts by Countries

    • 27.2% of German smartphone owners shop on their devices. (Source: comScore Inc.)


    • 27.6% of UK smartphone owners shop on their devices. (Source: comScore Inc.)


    • 20% of European smartphone owners use their devices for shopping. (Source: comScore Inc.)


    • 23.5% of European smartphone owners have used their devices to take a snapshot of a product while the are in a store. (Source: comScore Inc.)


    • 64% of UK tablet owners purchases online on their devices. (Source: comScore Inc.)


    • 45% of UK smartphone owners purchases online on their devices. (Source: comScore Inc.)


    • 89% of Japanese customers purchase online using their mobile devices. (Source: Nielsen)

Mobile Advertising

    • Mobile Ad Spending is expected to hit $42 Billion in 2017. (Source: Gartner. Inc.)


    • Nielsen is going to start counting mobile viewers in TV ratings in 2014. (Source: Nielsen)


    • Locally relevant advertising is preferred by 80% of mobile users. (Source:


    • 75% are more likely to take an action after seeing a location-specific message. (Source:

Other Mcommerce and Mobile Facts

    • Mobile web adoption grows 8 times faster than web adoption did in the 1990s and early 2000s. (Source: Nielsen)


    • 15% of all internet traffic is  mobile traffic now. (Source: Internet Trends, 2013)


    • Over 1.2 billion people access the web using their mobile devices. (Source: Trinity Digital Marketing)


    • 25% of smartphones will be phablets (smartphones with big screens) in 2014. (Source: International Data Corporation)


    • 75% of IT security professionals believe that mobile devices will pose the biggest threat to companies' security in 2014. (Source: Phenomenon Institute, Lumension)


    • In 2013, the number of mobile subscriptions around the world clocks in at 2.2 billion. In 2019, they will reach 6.4 billion. (Source: Ericsson)


    • 36% of emails from retailers are opened exclusively on mobile devices. (Source: Knotice)


    • Samsung had 31.3% of smartphones market share in 2013; Apple had 15.3%. (Source: International Data Corporation)


    • 91% of mobile internet visits are made for social activities, versus just 79% on desktops. (Source: Microsoft)


    • One quarter of all searches are mobile-based. (Source: The Search Agency)