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Magento 2 Contributes to the Global Ecommerce Platforms Market

Often, the result of hard and long-term work can be expressed in just several figures. So, we continue to draw the contemporary ecommerce landscape investigating the forces able to bring changes to our everyday online shopping experience.

Many things have happened since our last study and the Magento 2 release was the most significant event, of course. We found many remarkable changes within the e-platforms market reflected both in pace corrections and new statuses. But, the best ever news of our study is that we found Magento 2 stores in the Alexa 1 Million Top web sites list. So, follow us below.

Study Description

Traditionally our findings are resulting from the Alexa 1 Million Top web sites study detecting ecommerce functionality within the research list. Individual platform shares are calculated basing on the whole set of found ecommerce stores taken as 100%.

tipsNote: The obtained results are accurate only under specific conditions of this study.

Study Results

Magento continues to dominate the market and takes 29.1% of the total market share. WooCommerce, as usual, is slightly behind and its chances to lead the race are currently uncertain. The platform’s expansion slows down rapidly and the latest relative growth rate showing is about only 2% compared to almost 10% just 6 months ago.

Diagram 1. Ecommerce Platforms Popularity, March 2016

Ecommerce Platforms Popularity, March 2016

At the same time, Shopify breaks all records and already takes the third position in our study ahead of PrestaShop, which just recently has moved to the fourth place of our “chart”. Shopify demonstrated an amazing spurt with the 17.4% relative market share growth index achieved since our last study.

The Top 5 in our ranking also includes PrestaShop and VirtueMart. PrestaShop stays near Shopify, while VirtueMart is three times smaller than PrestaShop. In fact, the first four platforms take 75.9% of the market in our study.

Table 1. Top 10 Ecommerce Platforms, March 2016

Top 10 Ecommerce Platforms, March 2016

Within the Top 10 ranking Interspire Internet Shop is the second most successful platform in the past six months. Of course, its growth rate is not so significant as Shopify has, but the relative growth rate is pretty much considerable. And, if we sum up the growth rates of all first ten platforms, we’ll notice that they still continue biting from the rest of the list rather than competing with each other. The Top 10 platforms overall growth rate is +1.8%.

Table 2. Ecommerce Platforms Relative Growth Rate, March 2016

Top 10 Ecommerce Platforms, March 2016

The ecommerce market is growing in absolute, of course, but only a few platforms are able to take advantage of this to the full. The number of declining shares is twice bigger than the number of growing ones. Furthermore, 5 of 9 growing platforms are located in the Top 10. So, taking into consideration their overwhelming domination in the market all other companies seem to be forced just to fight for survival.

Numerous relatively small platforms show continuous declining through our previous studies, however, they also have own heroes, e.g. Ecwid, which showed a great result in the past period and grew by 27.8%. By the way, Ecwid shopping cart is distributed as a plugin for multiple popular CMS systems, including WordPress. So, it seems that WordPress becomes a real mover for different e-platforms such as WooCommerce, WP E-commerce, and Ecwid now.

Ecwid is also one of the four shopping carts increasing their shares during our two last studies along with WooCommerce, Shopify and PrestaShop. These platforms constitute only 14% of the whole list, so the competition is really fierce in this market.

Magento 2 in Alexa

Most importantly, in this study we found a number of Magento 2 based stores within the Alexa 1 Million Top web sites pool and are thrilled to present you the profile of this first ever segment.

  • Location. The U.S. web stores are expectedly dominant within the group, but we have also found Indian, Australian, Canadian, Estonian, Vietnamese, and UAE stores.

  • Language. 19 of 20 stores are made in English, and only one store is in Vietnamese.

  • Product Segment. The Clothing and Accessories segment traditionally prevails, but M2 stores also sell electronics, ice machines, shoes, servers, bike parts, toys, etc.

  • Alexa Rank. The average Alexa rank of the group is 635 834.

Key Findings

  • Magento is leading the market of ecommerce platforms with the 29.1% market share;

  • First Magento 2 stores are detected among Alexa 1 Million top-rated web sites;

  • Shopify is again the most rapidly growing ecommerce platform;

  • Shopify outraces PrestaShop and takes the third position in our study;

  • The first four platforms of our study take 75.9% of the market;

  • The top 10 ranked platforms continue growing their market shares at the expense of other platforms;

  • The number of declining e-platforms is twice bigger than the number of growing ones;

  • 5 of 9 growing platforms are located in the Top 10.


Starting from this year we expect a rapid growth of the number of Magento 2 stores within the analyzed data array. This should make the united Magento share even larger and keep it ahead of other competitors. According to the latest data we have, the demand for Magento 2 extensions increases exponentially proving that the new platform has a great potential to add even more to the market.

Still, the market is far from falling asleep, since all existing shopping carts are making their best to earn new customers and change the current landscape of ecommerce software.

To be continued…