The global eCommerce industry is growing every year. It’s estimated to reach $6.54 trillion by the end of 2022. It means that with each coming year brands have to imply more and more tactics to attract customers attention and increase sales.
Product recommendations are one of the most effective ways to ensure a constant repeat business flow. They are widely used by such eCommerce giants as Amazon, eBay, Target, etc. So in this article we’ll try to figure out why product recommendations are beneficial for any eCommerce business and what product recommendation engine you can implement into your Magento 2 store.
We may not notice it, but we have to deal with subscription businesses in daily life. The newsletters delivered by paperboy to your doorstep, the mobile operator services, even movies which you have access to thanks to Netflix or any other OTT platform, - all these conveniences require recurring payments and represent a subscription model.
Summer is in full swing! It means that things are heating up, and Aheadworks annual Summer Sale promises to do the same with a pleasant 25% off the entire catalog of Magento 2 extensions.
All eCommerce businesses face some challenges sooner or later. However, merchants are not the only ones who experience difficulties in the sales process, B2B buyers are also vulnerable as they entrust stores huge sums of money and personal information. Furthermore, shoppers also have to deal with B2B sales challenges as a part of the purchasing process, and the goal of any merchant is to minimize those challenges and streamline the purchasing process beneficial for both merchants and shoppers.
Starting with the unpopular physical gift vouchers that bring low income to its stores, the gift card marketplace has achieved success in the last few years. But what is driving the growth in gift card sales, and what are the key trends for gift cards in 2022? Let's discover it on today's blog post.
Aheadworks is constantly improving extensions to meet your business needs and Magento requirements. So, this month, we focused on the compatibility of extensions with Magento 2.4.4, implementing a declarative schema as for Magento requirements and developing new features to some of our extensions.
It’s such a disappointment when all the time and money invested into driving more traffic ends up in a high cart abandonment rate. A well-known fact is that one out of 5 online shoppers abandon their carts due to too long and complicated checkout. Magento 2 stores are especially sensitive to these statistics, as the default Magento 2 checkout customization is quite limited and poor in options.
What cultivates customer loyalty and increases customer retention better than a subscription program? It’s a perfect solution to keep customers within your store, get recurring payments and stimulate repeat purchases.
To convert a visitor into a buyer, online stores have to go through a long path of promotion campaigns, content writing, SEO optimizations and different marketing techniques realization. And what a disappointment we feel when we see the cart abandonment rate grow due to the long unclear default Magento 2 checkout. Although there are only 2 pages to fill in, shoppers might get tired, change their minds or lose connection and forget about your website forever - a bunch of abandonment issues can appear. That’s why a lot of users prefer to enable one page checkout on their Magento 2 stores.
Some merchants, who come from traditional to eСommerce, admit that they’ve got their work cut out for them. Stores needs to take a completely different approach towards customer engagement in these two branches of business-making. While an offline store could offer a wide range of gift options if the buyers haven’t found anything to their taste, whereas the online stores have to handle themselves in a tight spot. The solutions can be different, starting from sales representatives to gift cards, which can satisfy the buyer and keep the money within the store.
