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New Who Bought This Also Bought for Magento 2: No Needed Products Are Missed

Relevant on-page product suggestions are appreciated among the majority of customers.

Firstly, such offers allow customers to quickly find a lot of appropriate products without wasting any extra time. Secondly, these suggestions allow them to consider other purchasing behavior patterns different from their preferences, but sometimes, possibly, more suitable and rational.

Who Bought This Also Bought

Simultaneously, Magento 2 store owners are interested in reducing their time expenses even more. Manual related products configuration is often time consuming and requires constant fine tuning during the sales period, but there is a chance to automate this process.

The Who Bought This Also Bought extension for Magento 2Who Bought This Also Bought for Magento 2

Based just on the natural in-store shopping behavior the who bought this also bought functionality displays related products depending on customers’ shopping preferences absolutely independently. Similar related product blocks are widely used by major global retailers, including Amazon. Now, this opportunity is also provided for Magento 2 stores with the release of our latest M2 extension – Who Bought This Also Bought.

Who Bought This Also Bought Frontend Performance

Who Bought This Also Bought product blocks can be displayed both on product and category pages. The available positioning of blocks within the page layout is the following:

  • Product Pages – Instead of native related products block, Before native related products block, After native related products block, Content top, and Content bottom;

  • Catalog Pages – Content top and Content bottom.

The module displays the maximal number of products in one line adjusting this quantity to specific device dimensions. All the products within blocks contain product images, names, prices, and Add to Cart buttons.

Who Bought This Also Bought Frontend

Who Bought This Also Bought, Frontend

Completely automatic product suggestions are closely relevant to the products being currently browsed by customers or based on their cart contents. Generally, the Who Bought This Also Bought extension tracks all possible combinations of products found in one order, either before or after the module’s installation, and displays only most common variants.

Who Bought This Also Bought Backend Configuration

The backend configuration of the extension is intuitive and fast still provides all most required display options. Located at Stores -> Configuration -> aheadWorks Extensions -> Who Bought This Also Bought the section contains two setting blocks – Block at Product Page and Block at Catalog Page.

Who Bought This Also Bought Backend Configuration

Who Bought This Also Bought Backend Configuration

If the Display Block at Product Page or Display Block at Catalog Page option is enabled, you get access to the hidden by default block configuration options. Both blocks contain the same set of options: Block Name, Block Position, and Display “Add to Cart” Button.

  • The Block Name option allows you to set up the names of blocks on the store frontend. You can specify these names according to your shopping audience and the general tone of your brand.

  • The Block Position option enables you to place blocks on product or catalog pages in a certain way. Catalog pages provide two placement options, while product pages provide more variable positioning (see above).

  • The last Display “Add to Cart” Button option lets customers put the products they need to carts directly from the related products block and certainly makes shopping experience much more convenient and straightforward.

Immediately after the configuration stage the Who Bought This Also Bought extension for Magneto 2 stores is ready to promote your products and increase average order values.


The Who Bought This Also Bought extension provides Magento 2 store customers with natural and persuasive on-page product suggestions and requires only few efforts and time to be installed and configured. The effectiveness of these recommendations is proved by multiple global online traders and will certainly increase your AOV.

You can purchase this extension in our Magento 2 store or get any additionally required information regarding its functionality and configuration on the product page of the module, Readme file or in the provided demo stores.