Ekaterina Starovoytova

Nothing can help you understand and correct your businesses weaknesses better than a good old analysis. No matter what your business model, whether it's a subscription or a one-off model, you'll need valuable insights to make informed data-driven decisions. Today we’ll talk about subscription analytics and its role in subscription businesses.

Black Friday 2022 is around the corner. It means that it’s the best time for merchants to prepare their stores for the biggest shopping event of the year. One of the major focuses here is site’s SEO, as it has a direct impact on traffic and, consequently, sales. 

If we are all familiar with the One-Time purchase business model, subscriptions can raise many questions. Today we are going to answer the most popular questions about the eCommerce Subscription Business Model.

When Black Friday and Cyber Monday (BFCM) arrive, merchants across the globe are prepared and hot to trot. It means that if you are not ready to promote your products and take advantage of the biggest shopping events of the year, your competitors are those who will take this opportunity to drive your potential customers to their stores.

Recently, a new version of the Smart One Step Checkout for Magento 2 extension has been released. Let’s discuss what astonishing features it has brought.

September month has brought us a lot of updates, which were focused on: enhancing extensions functionality, improving UI and UX, updating integrations, detecting and fixing bugs, etc.

To evaluate the place of blogs in eCommerce we should mention a fact that 80% of companies that acquire customers use blogs for their marketing efforts. And it is reasonable. According to the Oberlo research, 55% of marketers gained new customers because of blogging. It makes this sphere prosperous and worth-to-invest-in for eCommerce businesses.

In any case, SEO is the long term strategy that is worth investing in. But how to improve your website’s SEO performance? The new functionality of SEO Audit + Image compression creates a steady base for a well-performed and fully optimized website able to attract qualified traffic and convert visitors into buyers.

Loyalty programs are so popular these days that some customers are looking forward to this offer. It should be understood that many customers are likely to give up with a business that does not have a loyalty program. Luckily, it's not that hard to create a loyalty program with reward points that will keep your customers coming back for more.

A blog is one of the most convenient ways to increase your ecommerce sales and website traffic. A successful blog attracts with the content, and the reader discovers new information. Thus, blogs should have their own functions and invite readers to other sections of the site through embedded links that advertise a particular service or product.