By automating routine marketing tasks with right tools, web merchants can organize their e-commerce operations more productively.
Today, we will discuss the most powerful e-commerce marketing automations to be performed in a Magento 2 store with the Aheadworks extensions.
When properly utilized, the automation of marketing process becomes an indispensable solution for every online store. The stats below just prove this importance:
- Consider that 68% of web marketers believe that automation boosts customer engagement;
- More to it, 58% view automation as a tool that ensures additional revenue opportunities;
- And, for 58% of marketers, e-commerce marketing automation streamlines communication with customers.
So, what are the tools able to prove all the above figures? We’ll find them soon, but before we need to find out the key e-commerce marketing aspects that should be automated.
When arranging multiple email campaigns at a time, it becomes difficult for marketers to manually track and fulfill all activities with multiple emails and even email chains. And, the larger the customer base in the store is, the more challenging this task might become.
But what if the emails to target customers can be sent automatically? Apparently, in this case, emails are triggered according to particular customer actions or status changes, and marketers are guaranteed that not a single promotional opportunity is missed.
With the Follow Up Email extension for Magento 2, all this is possible. Marketers can organize email campaigns according to one of five event types, including the appearance of abandoned carts, website registrations, order status changes, newsletter subscriptions, and any customer activity.
Within each event type, web store marketers can arrange email chains by various events. Let’s say you want to send different promotional emails to those customers who previously abandoned their shopping carts depending on their lifetime sales. In this case, you can organize an abandoned cart email campaign aimed at several customer groups.
This way, you can send individual emails for, say, the customers whose lifetime sales exceed $500 and for those ones whose lifetime sales fall below this mark. More to it, the emails within every chain will be sent at the exact time after the event.
Thanks to the above possibilities of the Follow Up Email module, web marketers can set up precisely targeted email campaigns with completely automated actions. So, all you have to do is to create a new campaign, set its start and end dates, define trigger events, and the system will do all the rest!
What are the other customer activities that can be covered by automatic emails? Let’s consider the next aspect.
As we stated in one of our previous articles, customer reviews, both positive and negative, help to establish brand credibility. And, since shoppers often forget to leave ones, sending them review reminders is a routine task that should be automated.
With the Review Reminder extension for Magento 2, web merchants to send automatic review reminders to selected customers according to particular rules. The content of each reminder can be automatically adjusted to specific product types (simple, bundle, downloadable, or configurable ones) and cart conditions (customer address, payment method, order totals, item quantity, etc.) set by a marketer.
Sending customers a review reminder right after they make a purchase in a store will hardly produce the desired effect. Normally, the delay period is set as at least two weeks after the item was purchased. This way, you can create the rule according to which the reminder will be sent automatically once the fortnight is passed.
In case the two-week delay reminder brought a small number of reviews, you can try sending another one or even several ones at certain time intervals. This way, you can organize a comprehensive automated email reminder campaign.
In addition to email marketing, efficient automations might include product offers. Let’s learn about this in more detail.
The benefits of additional sales were highlighted in our blog posts many times, so we will not dwell on them. Rather, just imagine how large store catalogs counting hundreds and even thousands SKU’s might influence the efficiency of the product suggestion process.
With no doubt, this process requires a reasonable automation to be implemented. The Automatic Related Products extension for Magento 2 just makes it right. With it, web marketers can create automatic rules according to which the selected items will be automatically offered to shoppers on predefined site pages.
Whether you need to promote upsells or cross-sells in your store, the module provides several display modes according to which product suggestions will be composed without your manual involvement. This way, related products can be selected based on the frequently bought together items, frequently viewed together items, or on the combination of product attribute conditions.
However, the related product automation possibilities are not limited to the above functions. You can also display related product blocks in a particular order so that customers can see specific items first, you can set the sorting logic according to which items presented in blocks can be automatically arranged by bestsellers, the newest ones, prices (high-low or low-high), or by random order.
So, the Automatic Related Products module boosts additional sales with minimum efforts, which makes the whole process being arranged more reasonably.
This way, the automation solutions provided by the Aheadworks extensions notably contribute to the overall efficiency of e-commerce marketing for Magento stores.