Specify a custom set of rates of points earning & spending for each selected customer group
Refunds into points
Keep real money within the store by employing points as an in-store currency
Use points as reward tokens given to customers automatically on every of the following occasions:
Guide customers along their shopping experience, clearly stating the occasion and the number of points they are to receive or spend.
Allow using points both in physical and e-stores to always hold actual data on the balance of reward points of the Customer and to keep track of his/her lifetime sales.