Advanced Reports for Magento 2
Make data-driven business decisions using reports tailored to your specific needs.
- Measure key metrics quickly via dashboard widgets
- Get detailed statistics on sales, abandoned carts, customer behavior, and more
- Monitor profit totals and product performance reports
- Schedule emailing of reports to have all the updates at hand
- Integration with Gift Card, Rewards Points, Store Credit & Refund, Refer a Friend, Customer Segmentation, Web API and GraphQL support
Advanced Reports Gallery
KPI analysis is crucial for building successful sales and marketing strategies. However, it requires lots of resources and professional skills to gather accurate data, vital for specific business needs. What’s more, it is time-consuming to structure and process massive statistics in order to have access to various metrics of particular periods. Inaccurate data or lack of metrics to compare may have a negative impact on your business decisions.
Gather data fast and accurately with reports tailored to your business needs! The data reported comes via 10 report widgets and 13 reports made against a variety of metrics providing a comprehensive overview of your web store performance. Monitor profit and product performance to build sales and marketing strategies. Collect statistics on particular product attributes for deep and precise analysis of customers’ preferences. Schedule and email all necessary reports to be always aware of your store performance.
Build efficient sales strategy
Analyze KPIs and make decisions to raise the efficacy of your strategies for pricing, marketing, and selling. Rely on the wide range of report types to make smart project changes and forecast steps: Sales Overview, Traffic and Conversions, Abandoned Carts, Customer Sales, Product Performance, Sales Detailed reports, and more. Access reports easily, contrast and compare data, email data to people you trust, export and import selected statistics.
Gather data on multiple sales activities such as sales by categories, product attributes, location, coupon codes, payment types, and manufacturer. View detailed sales statistics focusing on shipping, billing, tax, customer type, or any other indices from the 45-option list.
Find out what products are best-selling and drive more revenue to optimize marketing campaigns. Filter data by SKU, product attributes, quantity and etc. See the total number of sales of each item and compare product performance in different periods of time.
Traffic and conversion
Monitor and analyze profit totals, conversion rate, number of orders, the number of items ordered, average order value, invoices, and refunds to make beneficial business decisions.
Customer behavior analysis
Examine customer behavior to adapt your sales strategy to any changes. See the number of total unique visitors, repeat customer information, abandoned cart rate to offer better deals and discounts.
Compare the volume of sales, conversion rates, average order value, and other metrics within predefined or custom time periods to forecast future sales. Overlay charts and trends for more visual contrast.
Have all the important metrics at hand on a well-organized dashboard. The KPIs are presented split by 8 configurable numeric and 2 chart widgets giving access to detailed reports.
Customize data representation
Feel free to control the layout of your reports to see exactly what you need by filtering data, arranging columns, and even exporting tables to CSV/XML.
Tweak reports in bulk or individually. Employ the general settings of the extension or the report settings to allow customizing column names, selecting data for email, and more.
Configure mailing schedule and send selected reports to multiple addresses, thus keeping everyone up-to-date about current store performance.
Filter the reports data selecting the particular customer segment with Customer Segmentation for Magento 2 Integration. Gather data on sales activities of certain customer groups adding a filter available for Sales Overview, Product Performance, Product Variation Performance, Sales by Category, Sales by Coupon Code, Sales by Payment Type, Sales by Manufacturer reports. Save the filter setting in drill-down scenarios.
Sales by Category reports
Explore which product category is more popular among users.
Sales by Coupon Code report
Find out how many acts of sale resulted over the given time with the use of a coupon.
Sales by Product Attributes report
Evaluate sales figure by particular product attributes.
Customer Sales report
View the sales volume in details by custom sales ranges.
Sales by Payment Type report
Explore sales indicators grouped by payment methods.
Sales by Manufacturer report
Analyze which manufacturer is more converting.
Sales by Location report
Get access to the data on sales within a particular state/region.
Enable multiple dashboard views with various widgets and time ranges.
Perceive metrics easily with colorful totals, on-hover details, dual Y-axis charts.
Get an instant overview of sales thanks to reporting drill-down.
‘Forecast: Sales’ widget
Plan future business strategy taking into account generated sales forecasts.
Set report settings and select data necessary for emailing.
+ Compatibility with Magento 2.4.4
* Fixed issues for Magento Marketplace
* Fixed issue with module installation for Magento 2.4.4
+Declarative schema upgrade
*Fixed issue with extension tables
+ Speed up full reindex
+ Previous/Next period button for Calendar
+ Minor improvements
* Fixed ACL issues
* Impossible to compare dates
* Added some strings to CSV file
* Fixed design issue for "Load Template" button appears
+Filter by Customer Segments for Sales Overview, Product Performance, Product Variation Performance, Sales by Category, Sales by Coupon Code, Sales by Payment Type, Sales by Manufacturer reports
+Save the filter setting in drill-down scenarios
+Enable filter by customer segments from reports configuration
+Added information about customer segments to the reports UI
+Added filter by customer segment to the Sales Overview, Product Performance, Product Variation Performance, Sales by Category, Sales by Coupon Code, Sales by Payment Type, Sales by Manufacturer reports UI
+Added customer segment data to the Sales Overview, Product Performance, Product Variation Performance, Sales by Category, Sales by Coupon Code, Sales by Payment Type, Sales by Manufacturer reports index tables
*The issue with the error appearing in console when creating tables in a database with a prefix is fix
+ "Sales by Hour" report
+ Chart for "Sales by Hour" report
+ "Other Discounts" column for "Sales by Hour" report
* Fixed issue with the default currency display instead of a base currency
* Fixed issue with "Discounts" and "Other Discounts" lines colors
*Magento v2.4.2: errors occur in devtools when date box is clicked
*Fixed issue with filters in the "Customer Sales" report grid
*Fixed issue with missing arrow elements in calendar
*Ranges fields aren't deleted in the extension settings
+Notification of absence Google Maps API Key in the general AR settings
+Google API keys option for GeoChart
*Fixed issue with inability to use the GeoChart without Google API keys
*Fixed issue with reports backend menu items display
* Sending emails (CC, BCC) is fixed
* Calendar styles fixed, for cases when Merge CSS Files is enabled
* Fixes related to cron job work
* Fixed issue when styles are broken with Minify CSS Files enabled
* Orders with custom statuses are not shown
* Fixed issue with calendar
* Some reports show incorrect data if row_id field and entity_id field of products are different
* Fixed issue with calculation on product perfomance tab
* Selected timezone isn't taken into account while showing the data
* Minor design fixes
* Fixed issue when incorrect folder names caused fatal errors
* Fixed issue for Magento Marketplace
+ Scheduled email reports
+ Ability to select columns for scheduled email reports
+ Extra columns for 'Sales Detailed' report
* Fix for Magento Marketplace
* Customer Sales report speed improvement
* Magento EQP tests fix
+ Magento 2.3 compatibility
+ "Total" calculation improvement in "per_order" reports
* Database gets locked when reindex is running in Magento 2.1.x
+ Reports Dashboard (including numerical and chart widgets)
+ Dual Y-axis Charts
+ "Compare to" option for the majority of the reports
+ "Compare to" functionality for Dashboard widgets
+ "Compare to" option for Bar Charts
+ "Compare to" option for blocks with totals
+ Calendar selector UI refactoring
+ "Week to Date" date range
+ "Month to Date" date range
+ "This Month Forecast" widget for Dashboard
+ Additional charts
+ Design improvements
+ Unit tests coverage for version 2.6
* Price isn't converted according to the selected website currency
* Reports grid: some issues appear when compared period is enabled
* Error appears after sorting "Sales Range" column in "Customer Sales" report
* "Wrong breadcrumbs" issue
* Error appears on Reports Dashboard page in some cases
* Days of the Week are shown in wrong order
* Compilation issues
* False qty of abandoned carts is shown on Dashboard
* Incorrect percentage value for the compared blocks
* Fixes for Magento Marketplace
* Sales by Manufacturer depends on attribute name
* No statistics in Sales Detailed report
* Unavailable dates can be selected
* Magento 2.2 compatibility
* Sales Overview page can't be loaded (+solution)
+ Customer Sales report
+ Abandoned Carts report
+ Sales by Location report
+ Customer group filter
+ Compare periods
+ Traffic and Conversions report
* AR affects index mode change
* MySQL 5.7 compatibility issue
+ Sales by Product Attribute report
+ Profit calculation for Product Performance
+ Per report order status settings
* Bookmarks now save graphs and report settings
+ Sales Detailed report
+ Code refactoring
+ Filter products by name and SKU
+ Performance Improvement
+ Unit tests coverage
+ Multiple paramenters for charts
+ Index management
+ Block of report totals
+ Bar chart for product performance report
* Timezones issue
* Magento 2.1 composer.json compatibility
+ Added support for php v7 in composer
+ Compatible with Magento 2.1.0
* Configurable SKU displayed incorrectly
* Time zone - incorrect date of sale
* Some reports not displayed/don't open at Admin
* Incorrect pagination
* Dates with orders are skipped on the graph
* Incorrect date conversion after location change
1.0.0Initial release 27.06.2016
I would suggest that you check Order Statuses selected in general Advanced Reports settings as well as in the settings of a report viewed.
Is this possible?
Total = Subtotal + Tax + Shipping - Discounts
Whereas the Invoiced column displays amounts that were invoiced (invoices were created).
So if an order was not invoiced or was partially invoiced Total and Invoiced columns will display different amounts. It is hard to suggest something particular that can be done in Magento backend apart from a manual comparison of orders totals.