We may not notice it, but we have to deal with subscription businesses in daily life. The newsletters delivered by paperboy to your doorstep, the mobile operator services, even movies which you have access to thanks to Netflix or any other OTT platform, - all these conveniences require recurring payments and represent a subscription model.
The years in eCommerce taught me that anything can be achieved easily if you make enough efforts. It applies also to driving qualified traffic to your website, where landing pages play a special role as they act as promotional tools, which you can create for free without any external help.
You may think that days or even weeks of exhausting work to launch a business on Magento 2 platform will remain in the past once it's done. Of course, you don’t. Sometimes, merchants have to go through the mill to achieve success. And sales are not the only thing merchants have to think about when running an eCommerce business. One more important concern is to care about - website maintenance and optimization, to keep your website safe, secure and healthy.
All eCommerce businesses face some challenges sooner or later. However, merchants are not the only ones who experience difficulties in the sales process, B2B buyers are also vulnerable as they entrust stores huge sums of money and personal information. Furthermore, shoppers also have to deal with B2B sales challenges as a part of the purchasing process, and the goal of any merchant is to minimize those challenges and streamline the purchasing process beneficial for both merchants and shoppers.
Brick-and-mortar and online shops have many differences, but one thing they have in common - the absolute priority for them is customer satisfaction.. No matter what your customers’ age, occupation, interests are, if they can’t find a product they need or face any other challenges, it won’t benefit. That’s why user experience (UX) is of primary importance for any store.
Starting with the unpopular physical gift vouchers that bring low income to its stores, the gift card marketplace has achieved success in the last few years. But what is driving the growth in gift card sales, and what are the key trends for gift cards in 2022? Let's discover it on today's blog post.
Aheadworks is constantly improving extensions to meet your business needs and Magento requirements. So, this month, we focused on the compatibility of extensions with Magento 2.4.4, implementing a declarative schema as for Magento requirements and developing new features to some of our extensions.
Selecting the most suitable ecommerce platform is of critical importance for all merchants for creating, managing and maintaining an online store. When looking for a new eCommerce platform, you can pay attention to many aspects. Let’s discuss the main ones on the example of two powerful eCommerce platforms, Aheadworks Commerce Cloud and Shopify.
It’s such a disappointment when all the time and money invested into driving more traffic ends up in a high cart abandonment rate. A well-known fact is that one out of 5 online shoppers abandon their carts due to too long and complicated checkout. Magento 2 stores are especially sensitive to these statistics, as the default Magento 2 checkout customization is quite limited and poor in options.