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Email Marketing Trends in 2018

The Most Important Email Marketing Trends in 2018

Email marketing remains one of the driving forces of e-commerce sales, and in 2018, its influence is predicted to grow even more. Today, we will discuss the most promising email marketing trends of the current year. Why Email Marketing? By implementing email marketing strategies in their web stores, online merchants primarily get the following benefits...
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The Advantages of Using Social Logins in E-commerce

When properly utilized, social login buttons provided on e-commerce sites can give rich opportunities for merchants. Today, we will discuss the benefits online merchants can derive from social logins. So, let’s start. Social Login Trends: 77% of users consider social logins as a necessary registration solution. And, among those who prefer social logins, prevail the 18-25 year (38%) and 25-35 (33%) year age segments.
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Leveraging the Store Location Functionality in a Web Store

Online merchants use store locators to primarily help shoppers find the nearest physical outlets or pave the way to brick-and-mortar stores. Today, we will give you some recommendations on how to help customers find the locations of the required physical stores online. First, let’s take a look at the key benefits of the above functionality.
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Personalization as a Key to Success in E-commerce Business

E-commerce personalization relates to presenting individual offers, product recommendations, and the like for particular customers and customer groups to make offers more attractive for them. Today, we will discuss the major types of e-commerce personalization and consider how they are implemented into the Magento 2 extensions by Aheadworks. But first, let’s take a look at some figures.
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The Best Ideas for Christmas Emails to Reach a Spike in Holiday Sales

Christmas is the time when it’s particularly important to attract potential customers and return the former ones by means of email marketing. In this article, we will give you some ideas for the Christmas emails that will help you to prevent drastic declines in sales volumes during this holiday season. So, let’s start.
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Increasing the Knowledge about Products with Effectively Organized FAQ Sections

Gifting is not so easy as it may originally seem and especially in ecommerce, when you need to meet different needs of your multiple customers. That’s why we continue developing new functions and options of our Gift Card for Magento 2 extension. And, the latest Gift Card 1.2 contains the new functionality that improves both frontend shopping experience and backend configuration facilities.