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12 Tips to Boost Facebook Sales during the Christmas and New Year Season

Although online merchants are often worried about sales losses during the Christmas and New Year holidays, in fact, this is a perfect time for enhancing the purchasing activity if the appropriate sales channels are used. In this article, we will find out how holiday sales can be driven in a web store with such a powerful social platform as Facebook.
Organizing a Complex Web Store Hierarchy: What are the Benefits for Ecommerce Businesses?

Organizing a Complex Web Store Hierarchy: What are the Benefits for E-commerce Businesses?

Today, large web store owners strive to expand the network of their stores and enter the new niches of the market by creating multiple websites, stores, and store views. In this article, we will consider the major benefits of having a web store hierarchy of multiple websites, stores, and store views on Magento 2 for online merchants. But first, we will learn about the peculiarities of each level of this hierarchy.
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12 Tips to Get Many Product Reviews in a Web Store

Product reviews can strongly influence any online business either improving or damaging its reputation. Still, both positive and negative reviews are needed, as no one will perceive a brand with only a positive customer feedback as trustworthy. In this article, we will give you some tips on how to increase the number of product reviews left by customers in your web store.
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Visual Search Technologies in E-commerce: How Do They Change the Online Purchasing Experience?

Visual search technologies help users find the required information on the internet through the input of images as search queries. Today, these technologies become more and more widely used in the e-commerce area. In this article, we will determine the nature of visual search technologies in more detail and consider several examples of their use by online merchants.
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Progressive Web Apps: Why Online Businesses Should Use Them?

The term “Progressive Web App (PWA)” relates to web applications that use the latest web technologies to improve user experience. In many aspects, PWAs resemble traditional mobile applications. However, in reality, they are usual web pages and websites displayed by browsers but mimicking mobile UI and UX. In this article, we will describe the major peculiarities of PWAs to find out why their use is useful for the e-commerce domain and consider several use cases related to these apps. So, let’s start.
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Magento Marketplace Relaunch: Leaving Magento Connect in the Past

A few months ago, a new version of Magento Marketplace completely replaced Magento Connect and became the official repository of the Magento 1 and Magento 2 extensions and themes. One should note that this event happened with the release of renovated Magento Marketplace. In this article, we will consider the major features of the latest Magento Marketplace to find out what these changes mean for Magento store owners.
Magento 1 vs. Magento 2: Two Sides of the Same Coin

Magento 1 vs. Magento 2: Two Sides of the Same Coin

Magento remains the universal e-commerce solution for the online businesses operating in various industries. Though more and more merchants prefer to install Magento 2 on their web stores, Magento 1 is still widely used in the e-commerce field. In this article, we will examine the profiles of Magento 1 and Magento 2 and determine their current market positions.
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LinkedIn Brand Promotion: 12 Tips to Beat Competitors

Today, LinkedIn is considered as a perfect marketing tool that helps business owners to promote their brands as well as establish new business connections in the related fields of activity. However, as a tool, LinkedIn can unleash its full potential only if it is used reasonably. In this article, we will give you some tips how you can make the most of your LinkedIn brand promotion. So, let’s start.