We all know that ecommerce performance tracking is complicated. The number of existing metrics and parameters is over 100 and even more. However, it’s well known that if you try to accomplish too many tasks simultaneously, you will be successful with none. So, what is the most appropriate number of measurements for daily tracking? Let’s find out.
By automating routine marketing tasks with right tools, web merchants can organize their e-commerce operations more productively. Today, we will discuss the most powerful e-commerce marketing automations to be performed in a Magento 2 store with the Aheadworks extensions.
Email marketing remains one of the driving forces of e-commerce sales, and in 2018, its influence is predicted to grow even more. Today, we will discuss the most promising email marketing trends of the current year. Why Email Marketing? By implementing email marketing strategies in their web stores, online merchants primarily get the following benefits...
Popups are the windows that appear on site pages informing users about the latest brand’s offers. Popups are among the strongest marketing tools in the e-commerce area. Today, we will describe their peculiarities and bring some examples of their implementation on retail websites. So, let’s start.
Customers love discounts, and one of the ways to provide these discounts in a web store is to use coupon codes. In fact, coupon codes with special offers contribute to building long-term customer loyalty. Today, we will talk about the most efficient ways of using digital coupons.
When properly utilized, social login buttons provided on e-commerce sites can give rich opportunities for merchants. Today, we will discuss the benefits online merchants can derive from social logins. So, let’s start. Social Login Trends: 77% of users consider social logins as a necessary registration solution. And, among those who prefer social logins, prevail the 18-25 year (38%) and 25-35 (33%) year age segments.
Online merchants use store locators to primarily help shoppers find the nearest physical outlets or pave the way to brick-and-mortar stores. Today, we will give you some recommendations on how to help customers find the locations of the required physical stores online. First, let’s take a look at the key benefits of the above functionality.
E-commerce personalization relates to presenting individual offers, product recommendations, and the like for particular customers and customer groups to make offers more attractive for them. Today, we will discuss the major types of e-commerce personalization and consider how they are implemented into the Magento 2 extensions by Aheadworks. But first, let’s take a look at some figures.
Every day, help desk specialists of any web store deal with a constantly growing number of customer tickets, which might seriously affect the overall productivity of a support department. In this article, we will give you the ideas how to make the whole customer support process in a web store more efficient.
E-commerce loyalty programs present additional sales opportunities that cannot be ignored since they intensify customer engagement and boost sales of any web store. In this article, we will guide you through the beneficial loyalty programs and give you some ideas on their forms and rules. So, let’s start our quick tour.
