Today, large web store owners strive to expand the network of their stores and enter the new niches of the market by creating multiple websites, stores, and store views. In this article, we will consider the major benefits of having a web store hierarchy of multiple websites, stores, and store views on Magento 2 for online merchants. But first, we will learn about the peculiarities of each level of this hierarchy.
Product reviews can strongly influence any online business either improving or damaging its reputation. Still, both positive and negative reviews are needed, as no one will perceive a brand with only a positive customer feedback as trustworthy. In this article, we will give you some tips on how to increase the number of product reviews left by customers in your web store.
Visual search technologies help users find the required information on the internet through the input of images as search queries. Today, these technologies become more and more widely used in the e-commerce area. In this article, we will determine the nature of visual search technologies in more detail and consider several examples of their use by online merchants.
The term “Progressive Web App (PWA)” relates to web applications that use the latest web technologies to improve user experience. In many aspects, PWAs resemble traditional mobile applications. However, in reality, they are usual web pages and websites displayed by browsers but mimicking mobile UI and UX. In this article, we will describe the major peculiarities of PWAs to find out why their use is useful for the e-commerce domain and consider several use cases related to these apps. So, let’s start.
With the eCommerce economy poised for growth over the next few years, to be successful, retailers must get their name known online. For retailers venturing onto the web for the first time or those needing the extra helping hand, we’ll walk you through one of the most significant steps to being an online success: launching an eCommerce site!
A few months ago, a new version of Magento Marketplace completely replaced Magento Connect and became the official repository of the Magento 1 and Magento 2 extensions and themes. One should note that this event happened with the release of renovated Magento Marketplace. In this article, we will consider the major features of the latest Magento Marketplace to find out what these changes mean for Magento store owners.
Magento remains the universal e-commerce solution for the online businesses operating in various industries. Though more and more merchants prefer to install Magento 2 on their web stores, Magento 1 is still widely used in the e-commerce field. In this article, we will examine the profiles of Magento 1 and Magento 2 and determine their current market positions.
Today, LinkedIn is considered as a perfect marketing tool that helps business owners to promote their brands as well as establish new business connections in the related fields of activity. However, as a tool, LinkedIn can unleash its full potential only if it is used reasonably. In this article, we will give you some tips how you can make the most of your LinkedIn brand promotion. So, let’s start.
Content marketing is definitely one of the most effective tools for attracting the audience’s attention to a brand. Through content marketing, online businesses are able to attract relevant traffic to their web stores. Of course, SEO and Social Media Marketing perfectly serve this purpose as well. But in this article, we will give you some tips explaining how to get significant traffic to a website without using costly promotion tools, but only interesting content. The information presented here will be useful for both merchants and marketers operating in the e-commerce field.
In our Magento 2 tutorial, we will tell you about the things you should know to start working with the platform successfully. The tutorial embraces the overview, installation, configuration, and updating stages, Magento themes, marketing promotions, and so on.
