Today it’s difficult to imagine a big successful business without a blog, but it wasn’t always like that. In 1994, when the first blog appeared, it was written in the form of a diary and told about some personal experience, thoughts and events. And only in 2000 merchants opened a blog to be a powerful tool for commercial purposes.
The global eCommerce industry is growing every year. It’s estimated to reach $6.54 trillion by the end of 2022. It means that with each coming year brands have to imply more and more tactics to attract customers attention and increase sales.
Product recommendations are one of the most effective ways to ensure a constant repeat business flow. They are widely used by such eCommerce giants as Amazon, eBay, Target, etc. So in this article we’ll try to figure out why product recommendations are beneficial for any eCommerce business and what product recommendation engine you can implement into your Magento 2 store.
We may not notice it, but we have to deal with subscription businesses in daily life. The newsletters delivered by paperboy to your doorstep, the mobile operator services, even movies which you have access to thanks to Netflix or any other OTT platform, - all these conveniences require recurring payments and represent a subscription model.
The years in eCommerce taught me that anything can be achieved easily if you make enough efforts. It applies also to driving qualified traffic to your website, where landing pages play a special role as they act as promotional tools, which you can create for free without any external help.
You may think that days or even weeks of exhausting work to launch a business on Magento 2 platform will remain in the past once it's done. Of course, you don’t. Sometimes, merchants have to go through the mill to achieve success. And sales are not the only thing merchants have to think about when running an eCommerce business. One more important concern is to care about - website maintenance and optimization, to keep your website safe, secure and healthy.
All eCommerce businesses face some challenges sooner or later. However, merchants are not the only ones who experience difficulties in the sales process, B2B buyers are also vulnerable as they entrust stores huge sums of money and personal information. Furthermore, shoppers also have to deal with B2B sales challenges as a part of the purchasing process, and the goal of any merchant is to minimize those challenges and streamline the purchasing process beneficial for both merchants and shoppers.
Brick-and-mortar and online shops have many differences, but one thing they have in common - the absolute priority for them is customer satisfaction.. No matter what your customers’ age, occupation, interests are, if they can’t find a product they need or face any other challenges, it won’t benefit. That’s why user experience (UX) is of primary importance for any store.
Starting with the unpopular physical gift vouchers that bring low income to its stores, the gift card marketplace has achieved success in the last few years. But what is driving the growth in gift card sales, and what are the key trends for gift cards in 2022? Let's discover it on today's blog post.