How To Boost Your Magento Store Sales This Black Friday & Cyber Monday 2024
Categorized as : Ecommerce and Magento 2 Extensions
Black Friday and Cyber Monday (BFCM) have evolved into the year’s ultimate shopping frenzy, driving millions in revenue and offering Magento store owners an unmatched opportunity to attract and convert new customers. In 2023, over 200 million shoppers participated globally, making BFCM a peak season that’s impossible to ignore. This guide will show you how to create an unforgettable Magento Black Friday and Cyber Monday experience using winning strategies and tips on leveraging Aheadworks tools to get and stay ahead!
And this BFCM, get on the top of your game while saving!
From November 25th, use BFCM24 code at the checkout and enjoy a 30% discount on the entire Aheadworks catalog
What is BFCM?
BFCM, short for Black Friday and Cyber Monday, is a global shopping celebration fueled by exclusive in-store and online deals that spark excitement and build brand loyalty. Traditionally, Black Friday falls on the Friday after Thanksgiving – November 29 in 2024 – and kicks off the holiday shopping season, with Cyber Monday following on December 2, extending the discounts online and reaching even more consumers.
The roots of Black Friday go back over half a century, starting in the 1960s when retailers used post-Thanksgiving sales to encourage holiday shopping. The term “Black Friday” originally referred to the chaos caused by heavy street traffic of shoppers on that day, and later came to symbolize businesses becoming profitable or “going into the black” (black ink color used to denote profits in accounting books). Cyber Monday joined the fun in 2005, when retailers noted that people often waited to shop online at work, where they had faster internet access.
And now, these two days have grown into a global shopping phenomenon that no retailer can afford to miss!
Why Is BFCM Important for Magento Merchants?
For Magento merchants, BFCM is more than a sales boost – it’s a chance to showcase your brand, connect with new customers, and gather insights for future growth. Prioritizing Black Friday and Cyber Monday can set your store apart and give you a strong competitive advantage.
Here’s why you should make the most of this season:
- High Sales Potential
BFCM is the peak shopping period, with millions of consumers actively hunting for the best deals. In 2023, online sales hit $9.8 billion on Black Friday and $12.5 billion on Cyber Monday, according to Adobe. With 2024 projections set to exceed those numbers, Magento merchants can capture this surge in demand, driving significant revenue in just a few days.
Source: Adobe Experience Cloud
- Efficient Inventory Management
Magento BFCM is a perfect time to move outdated or slow-selling inventory by offering discounts. Time-limited offers and urgent deals create a sense of urgency, helping retailers free up space for new products and reduce storage costs.
- Brand Visibility Boost
Consumers are bombarded with Black Friday deals and Cyber Monday offers, so doing nothing could mean losing customers to competitors. Providing an exceptional BFCM shopping experience – with personalized recommendations, targeted promotions, and streamlined checkout – will help your brand stand out and keep customers coming back long after the holidays.
- Customer acquisition
Black Friday And Cyber Monday brings a surge of traffic, allowing Magento merchants to reach new customers who might not discover their store otherwise. By offering competitive discounts and a smooth shopping experience, you can convert one-time visitors into loyal customers, creating value beyond the holiday season.
- Valuable customer data and insights
Magento BFCM is a goldmine of insights into what your customers love, how they shop, and what keeps them coming back! By analyzing this data, Magento merchants can fine-tune future marketing strategies, optimize inventory, and tailor customer engagement. Understanding these patterns allows you to segment your audience more effectively, ensuring that each customer feels like you’re delivering exactly what they want.
Drive Record Sales With Top Strategies for Magento Black Friday And Cyber Monday 2024
For Magento merchants, BFCM isn’t just about short-term sales; it’s a chance to grow their customer base, refine strategies, and drive future sales.
And here’s how to maximize success this season:
- Get Ahead with Early BFCM Promotions
With 24% of holiday shoppers planning to start as early as October, launching your Magento Black Friday and Cyber Monday promotions ahead of time is a smart move. Think about offering a few “sneak peek” Black Friday deals or early-bird specials through email and social media to get people excited. This strategy eases the holiday rush, helps you manage inventory more smoothly, and lets you connect with eager shoppers ahead of the main event.
- Boost BFCM Sales with Tempting Discounts and Free Shipping
BFCM is the perfect time to entice deal-hungry shoppers! With 55% of holiday sales driven by promotions, discounts between 20% and 50% are a great way to attract more shoppers. Plus, free shipping is a big winner – 48% of shoppers abandon carts when faced with extra costs like shipping, while 8 in 10 say they’ll add more to their cart to reach a threshold for free shipping. Adding these incentives to your Magento BFCM strategy can really help drive conversions and turn browsers into buyers!
Tip: Make sure your deals stand out with a Product Labels extension. Use eye-catching promo labels across your site to highlight Black Friday and Cyber Monday offers, drawing even more attention to your best deals!
- Use Time-Limited Deals and Flash Sales to Spark Urgency
While discounts are great, adding a bit of urgency can make your sales skyrocket! In fact, 31% of shoppers say that a time-limited offer encouraged them to buy something they were unsure about. Try using the Countdown Timer on your product pages or offer flash sales that last just a few hours. These tactics can inspire shoppers to act quickly, creating a fun, “don’t-miss-out” vibe that boosts impulse purchases.
- Make Your Store Lightning-Fast and Mobile-Friendly
In today’s fast-paced e-commerce world, every second counts, especially during high-traffic shopping events. A study by Potent shows that sites loading in 1 second enjoy conversion rates 2.5 times higher than those that take 5 seconds. Set a goal to keep your load time under 4 seconds to keep shoppers engaged and ready to buy. And with 53% of online holiday sales in 2024 expected to come from mobile, make sure your store is optimized for mobile-friendly navigation, speedy loading, and a smooth and secure checkout. These simple improvements can have a big impact on your Magento BFCM success!
- Engage Shoppers with Email Marketing Campaigns
Why wait for shoppers to find your Black Friday deals on their own? Reach out directly! With 61% of consumers preferring to hear about Magento Black Friday and Cyber Monday promotions through email, creating a targeted email list is essential. Start early, too: recent Sinch research shows that 57% of consumers expect brands to reach out about Black Friday at least a month in advance. And remember, personalization goes a long way! Over half of retailers used advanced personalization tactics in 2023 beyond just name-dropping, so try adding personalized recommendations, exclusive deal previews, or loyalty incentives to make your customers feel valued.
- Use Social Media to Boost Visibility
This Black Friday and Cyber Monday, let social media be your store’s voice! With 44% of shoppers looking for deals on social platforms, Magento BFCM is a great opportunity to make an impression. Collaborate with influencers to expand your reach, use trending hashtags like #BFCM2024, and create exclusive offers just for your social media followers. Try adding engaging, user-generated content like gift guides or recommendations, and don’t be shy about adding a bit of fun – a well-timed meme can also grab attention and boost brand visibility!
- Go Omnichannel to Boost BFCM Success
Today’s shoppers want flexibility – whether they’re browsing online or popping into a store, they’re hoping for a smooth, unified experience. This Black Friday, make it easy for them with an omnichannel approach! Offering options like “buy online, pick up in store” (BOPIS), shared inventory updates, and flexible returns across channels can drive loyalty and boost sales. Fun fact: shoppers who switch between channels tend to spend 30% more! Integrate your Magento 2 store with every sales channel, from social media to physical stores to ensure a smooth, connected experience. Plus, create exclusive offers tailored to each channel, such as offering a special online discount for in-store customers only or an in-store promotion for social media followers to keep your brand name top of mind.
Tip: Make it easy for customers to find you with a Store Locator extension that quickly directs them to your nearest location.
- Recover Abandoned Carts & Build Trust with Timely Updates
Abandoned carts are bound to happen during Black Friday and Cyber Monday, but a well-timed reminder can turn them into completed sales! Set up friendly, automated emails to remind customers of their items, and consider adding a little time-limited “just for you” Black Friday deals or free shipping to win back hesitant shoppers. Note that a smooth checkout process with upfront shipping costs and flexible payment options also helps reduce cart abandonment. Plus, keep in mind that transactional updates like order confirmations, shipping updates, and delivery notifications matter too – 94% of shoppers find them essential during the holiday rush.
- Boost Holiday Sales with Gift Cards and Loyalty Programs
Gift cards and loyalty programs make a powerful duo for boosting holiday sales and building customer loyalty. Gift cards are perfect for last-minute buyers and a great way to encourage future purchases. In fact, according to the National Retail Federation, 25% of customers choose gift cards as a top choice present for their loved ones. Offering digital gift cards with a small discount can capture these last-minute sales while keeping customers engaged beyond BFCM. Loyalty programs also amplify this strategy, allowing you to reward customers with exclusive points or perks on their Black Friday and Cyber Monday deals, turning one-time buyers into repeat shoppers. Together, these tools make holiday shopping rewarding and set the stage for long-term customer relationships!
Tip: Aheadworks’ Gift Card and Reward Points extensions can easily integrate these features to your Magento store, helping you turn Black Friday and Cyber Monday shoppers into loyal fans.
- Make It Personal with AI and Data-Driven Insights
This Magento Black Friday and Cyber Monday, make every customer feel like a VIP! With AI-driven personalization, it’s easier than ever to connect on a personal level by understanding their preferences and habits. From curated product recommendations and tailored promotions to targeted emails and abandoned cart recovery, AI makes each interaction feel relevant and timely. In fact, according to Adobe, 70% of consumers using AI tools reported an improved shopping experience, which helped generate $52 billion in sales over Cyber Week 2023! Personalization not only enhances customer satisfaction but can also turn one-time shoppers into loyal, repeat buyers long after the BFCM rush.
Tip: Use Customer Segmentation extension to group customers with similar shopping behaviors and target them with customized offers.
- Elevate the Shopping Experience with AR & VR Visualization
Bring products to life with Augmented Reality (AR) and Virtual Reality (VR). These interactive tools allow customers to visualize items in their own environment, which can make all the difference – especially for big purchases like furniture and electronics. By letting shoppers "try before they buy," AR and VR reduce buyer hesitation and cart abandonment rates. This way you’re not just selling products; you’re providing a memorable, interactive shopping experience that drives more conversions during BFCM.
- Go Green This Black Friday and Cyber Monday
Eco-conscious shopping is on the rise, and more customers are seeking out brands that prioritize sustainability. Younger generations are leading the charge, with nearly half (49%) expressing concern over excessive packaging in online orders. Offering sustainable packaging options or promoting fair-trade products is a great way to connect with these values – and it pays off! Sustainable holiday shoppers spend 29% more on average, making eco-friendly practices a win-win for customer loyalty and sales.
- Stay in Control with Real-Time Insights
To keep your BFCM strategies on track, real-time monitoring is essential! Track your store’s traffic, sales, and inventory in real time to stay agile and responsive. With Aheadworks’ Advanced Reports extension, you’ll have all the data you need at your fingertips to make quick, informed adjustments and keep everything running smoothly.
Power Up Your Black Friday and Cyber Monday Strategy with These Must-Have Magento Tools
Aheadworks equips Magento merchants with a comprehensive toolkit designed for BFCM success. And here’s some exciting news! From November 25th, use BFCM24 code to get a 30% discount on our entire catalog! Don’t miss out the chance to drive sales, streamline customer experience, and set the stage for lasting loyalty while saving.
We’ve already highlighted a few valuable tools, but there’s even more to supercharge your Black Friday and Cyber Monday results:
- Advanced Subscription Products – Perfect for driving post-BFCM sales, this tool lets you turn one-time shoppers into loyal subscribers. Hook them with enticing Black Friday offers and keep them coming back with a convenient subscription model.
- Smart One-Step Checkout – A smooth checkout experience is essential, especially during peak sales times. This extension simplifies the purchasing process, reducing cart abandonment and enhancing customer satisfaction.
- Blog Extension – Generate more traffic with engaging, SEO-friendly content that can draw in shoppers and inform them about your latest BFCM offers and promotions.
- Layered Navigation – Ensure customers find exactly what they’re looking for with fast, user-friendly navigation that reduces search time and creates a stress-free shopping experience.
- Refer a Friend – Encourage customers to spread the word and reward them for inviting friends. Make this one of your special Black Friday deals to boost brand exposure and loyalty and attract new customers through referrals.
These tools work together to enhance every part of the Magento Black Friday and Cyber Monday customer journey, helping you capture attention, build loyalty, and drive more sales during the busiest shopping season of the year.
Final Thought: Seize the Opportunity and Make BFCM 2024 Your Best Season Yet
With Black Friday and Cyber Monday 2024 expected to draw over 90 million online shoppers in the U.S. alone, Magento merchants have an incredible opportunity. By planning early, optimizing for mobile, and personalizing experiences with AI, you’ll not only boost sales but build lasting customer relationships well into the holiday season and beyond. Start implementing these strategies now to make the most of BFCM 2024 with Aheadworks tools. And don’t forget about our special Black Friday deal!
