Summer is in full swing! It means that things are heating up, and Aheadworks annual Summer Sale promises to do the same with a pleasant 25% off the entire catalog of Magento 2 extensions.
Magento 2 Extensions
All eCommerce businesses face some challenges sooner or later. However, merchants are not the only ones who experience difficulties in the sales process, B2B buyers are also vulnerable as they entrust stores huge sums of money and personal information. Furthermore, shoppers also have to deal with B2B sales challenges as a part of the purchasing process, and the goal of any merchant is to minimize those challenges and streamline the purchasing process beneficial for both merchants and shoppers.
Starting with the unpopular physical gift vouchers that bring low income to its stores, the gift card marketplace has achieved success in the last few years. But what is driving the growth in gift card sales, and what are the key trends for gift cards in 2022? Let's discover it on today's blog post.
Aheadworks is constantly improving extensions to meet your business needs and Magento requirements. So, this month, we focused on the compatibility of extensions with Magento 2.4.4, implementing a declarative schema as for Magento requirements and developing new features to some of our extensions.
It’s such a disappointment when all the time and money invested into driving more traffic ends up in a high cart abandonment rate. A well-known fact is that one out of 5 online shoppers abandon their carts due to too long and complicated checkout. Magento 2 stores are especially sensitive to these statistics, as the default Magento 2 checkout customization is quite limited and poor in options.
What cultivates customer loyalty and increases customer retention better than a subscription program? It’s a perfect solution to keep customers within your store, get recurring payments and stimulate repeat purchases.
To convert a visitor into a buyer, online stores have to go through a long path of promotion campaigns, content writing, SEO optimizations and different marketing techniques realization. And what a disappointment we feel when we see the cart abandonment rate grow due to the long unclear default Magento 2 checkout. Although there are only 2 pages to fill in, shoppers might get tired, change their minds or lose connection and forget about your website forever - a bunch of abandonment issues can appear. That’s why a lot of users prefer to enable one page checkout on their Magento 2 stores.
Some merchants, who come from traditional to eСommerce, admit that they’ve got their work cut out for them. Stores needs to take a completely different approach towards customer engagement in these two branches of business-making. While an offline store could offer a wide range of gift options if the buyers haven’t found anything to their taste, whereas the online stores have to handle themselves in a tight spot. The solutions can be different, starting from sales representatives to gift cards, which can satisfy the buyer and keep the money within the store.
When building a Magento 2 online store, one should take into consideration a lot of platform nuances, its opportunities and limitations. Thus, you can’t hide the price or make the add to cart button nulled on the Magento admin panel. You may think, why would anybody like to hide a CTA button if in numerous articles CTA is considered to be the core page element? Well, there are cases where the Add to Cart button will be confusing or redundant.
April, the month of Sun and growth, has brought Aheadworks users more opportunities to grow their business and attain their goals with our helpful Magento 2 extensions, even more functional now. In this article, you can find out how the Aheadworks team has been improving your extension this month.