All eCommerce businesses face some challenges sooner or later. However, merchants are not the only ones who experience difficulties in the sales process, B2B buyers are also vulnerable as they entrust stores huge sums of money and personal information. Furthermore, shoppers also have to deal with B2B sales challenges as a part of the purchasing process, and the goal of any merchant is to minimize those challenges and streamline the purchasing process beneficial for both merchants and shoppers.
Brick-and-mortar and online shops have many differences, but one thing they have in common - the absolute priority for them is customer satisfaction.. No matter what your customers’ age, occupation, interests are, if they can’t find a product they need or face any other challenges, it won’t benefit. That’s why user experience (UX) is of primary importance for any store.
Starting with the unpopular physical gift vouchers that bring low income to its stores, the gift card marketplace has achieved success in the last few years. But what is driving the growth in gift card sales, and what are the key trends for gift cards in 2022? Let's discover it on today's blog post.
Aheadworks is constantly improving extensions to meet your business needs and Magento requirements. So, this month, we focused on the compatibility of extensions with Magento 2.4.4, implementing a declarative schema as for Magento requirements and developing new features to some of our extensions.
Selecting the most suitable ecommerce platform is of critical importance for all merchants for creating, managing and maintaining an online store. When looking for a new eCommerce platform, you can pay attention to many aspects. Let’s discuss the main ones on the example of two powerful eCommerce platforms, Aheadworks Commerce Cloud and Shopify.
It’s such a disappointment when all the time and money invested into driving more traffic ends up in a high cart abandonment rate. A well-known fact is that one out of 5 online shoppers abandon their carts due to too long and complicated checkout. Magento 2 stores are especially sensitive to these statistics, as the default Magento 2 checkout customization is quite limited and poor in options.
What cultivates customer loyalty and increases customer retention better than a subscription program? It’s a perfect solution to keep customers within your store, get recurring payments and stimulate repeat purchases.
Landing pages on Shopify or any other platform can serve as a free promotional tool for your products and services. However, depending on the way you build a landing page, it can cost you a penny. Today I’m going to share with you my personal experience of building a Shopify landing page and the difficulties I came up with during the process.
To convert a visitor into a buyer, online stores have to go through a long path of promotion campaigns, content writing, SEO optimizations and different marketing techniques realization. And what a disappointment we feel when we see the cart abandonment rate grow due to the long unclear default Magento 2 checkout. Although there are only 2 pages to fill in, shoppers might get tired, change their minds or lose connection and forget about your website forever - a bunch of abandonment issues can appear. That’s why a lot of users prefer to enable one page checkout on their Magento 2 stores.
Some merchants, who come from traditional to eСommerce, admit that they’ve got their work cut out for them. Stores needs to take a completely different approach towards customer engagement in these two branches of business-making. While an offline store could offer a wide range of gift options if the buyers haven’t found anything to their taste, whereas the online stores have to handle themselves in a tight spot. The solutions can be different, starting from sales representatives to gift cards, which can satisfy the buyer and keep the money within the store.
